**According to the report: Recently, the National Development and Reform Commission and the National Data Bureau issued the "Implementation Plan for Promoting Common Prosperity in the Digital Economy", which puts forward 13 specific measures in four aspects: "promoting the coordinated development of regional digital", "vigorously promoting the construction of digital villages", "strengthening digital literacy and employment security", and "promoting the inclusive supply of social services".There is no doubt that the huge value and unlimited potential of the digital economy are still highly valued. And many things in this world, like Pandora's box, once a corner is opened, a powerful force that cannot be ignored will emerge, even enough to change the trajectory of a group's fate. In the era of live broadcast e-commerce, such a "cola fountain" phenomenon occurs from time to time, and Wei Ya, the former "live broadcast queen", is one of the creators of this phenomenon.
A few days ago, the intangible cultural heritage "green embroidery" attracted the attention of consumers in the **bee live broadcast room. In fact, when it comes to the art of "green embroidery", many friends who are familiar with Wei Ya are no strangers to it. In 2019, in order to help the thousand-year-old "Qingxiu" art develop better, Wei Ya participated in the public welfare action of "We Are in Action" Qinghai Station. In the live broadcast room, Wei Ya invited Xu Weizhou and other stars as models to tell the audience in the live broadcast room about the beauty of green embroidery, and it only took more than two hours to complete the income of Qinghai Province's green embroidery industry for more than a month, helping 2,500 embroidery girls to increase their income by 1,800 yuan per person.
It is this activity that has made Qingxiu from the intangible cultural heritage of niche concern to gradually become a new national trend of public concern. The embroidery girls in Qinghai, because of Wei Ya's live broadcast, rekindled their confidence in traditional intangible cultural heritage embroidery, and devoted themselves to researching new products that cater to the market.
And Wei Ya invested in the digital economy "Coke bottle" is not only public welfare, but also traditional culture. In Wei Ya's live broadcast room, cultural products occupy a crucial position, and they are also one of the core contents of Wei Ya's interaction with female entrepreneurs. In the process of bringing goods for "green embroidery", Wei Ya actively cooperated with local "embroidery girls" and jointly launched a variety of special green embroidery products. Not only let these exquisite embroidery works into thousands of households, but also let the Qinghai embroidery girls have a stable income**, and continue to stick to the post of inheriting intangible cultural heritage.
At present, the digital economy is creating abundant employment opportunities in rural China, and through participating in rural e-commerce platforms, more and more disadvantaged women have access to flexible employment opportunities and improved living conditions across the board. The live broadcast not only completed the task of "bringing goods", but also successfully realized "leading the way", so that more and more thoughtful and creative female entrepreneurs began to rise.
Digital economy