According to the latest "2023 China Night Economy Development Report" released by the China Tourism Academy, the national night tourism market will reach 157 trillion yuan, and the willingness to travel at night reached 95%. From these statistics, it is not difficult to see that in the Chinese New Year's Eve of 2023, the economy and night tourism market will release huge potential, people's interest in night tourism is also increasing, and the development of China's night economy is booming.
More and more people are willing to travel and spend at night, which probably stems from the fast pace of social life and people's pursuit of diverse and personalized experiences. With the rise of the night-time economy, a series of rich and diverse night-time tourism projects and activities have been launched in various places, such as night markets, night-time attractions opening, and night-time tour expansion, to attract more tourists and consumers. This trend has pointed out the direction for the development of the night economy and the night tour market, and the prosperity of the night tour economy has also provided new growth points and development opportunities for the cultural tourism industry and related services.
Driven by consumption investment and policies, the time of cultural and tourism activities has been effectively extended, and new elements and new forms of business are constantly emerging. In order to occupy a place in the fierce market competition, cultural and tourism enterprises also need to further strengthen the efficiency of resource utilization and give full play to the consumption potential of the night-time economy. The city that never sleeps on the Southern Silk Road, with the new culture-driven night tour model innovatively designed by Zoomlion of National Arts - the city that never sleeps, has not only won the favor and recognition of tourists, but also injected new vitality into the prosperity and development of Yibin City.
Located in Yibin City, Sichuan Province, the South Silk Road Sleepless City is China's first immersive interactive experience space with the theme of Southern Silk Road culture, as well as a base for the inheritance of Chinese traditional culture and a demonstration area for the domestic night economy. With the theme of "Millennium Ancient Station, Reproducing the Silk Road", this large-scale comprehensive cultural and leisure experience block with brilliant lights includes immersive interaction, characteristic kiosks, interactive check-ins, trendy toys and amusements, theme performances, children's playgrounds and other diversified formats, and is a large-scale city that never sleeps on the cultural accumulation of the Southern Silk Road. On the day of the opening ceremony, the on-site passenger flow of the South Silk Road Sleepless City exceeded 86,000 people, and the number of transactions reached more than 60,000 orders, with its unique "day + night" operation mode and profound Silk Road cultural connotation, it has become a popular night tour project in Yibin City's cultural tourism industry.
Under the guidance of the National Arts Zhonglian Sleepless City model, the South Silk Road Sleepless City has attracted a large number of tourists through well-designed landscape architecture, art performances, cultural activities and technological experiences, enhancing Yibin's brand image, economic strength and social vitality, and this innovative night tour model has also become a booster for the city's prosperity. In addition to the lighting of architectural landscapes, light and shadow shows, waterscape water shows, performance art, immersive experiences and other classic night tour projects, the Southern Silk Road Sleepless City has also added modern sound and light, virtual reality and other digital technologies to build a fantasy world full of Silk Road style and oriental charm. It not only prolongs the interactive time of tourists, increases the sense of participation of tourists, but also forms a good reputation through beautiful landscapes, high-quality night tour formats and complete infrastructure services, so that tourists linger and accumulate a lot of popularity.
The South Silk Road Sleepless City not only lights up the tourists' "Silk Road Journey" with the innovative cultural tourism city model, but also lights up the night tour economy of Yibin City, injects new vitality into the prosperity and development of the city, enhances the image of the city, brings considerable economic benefits to Yibin City, enriches the cultural connotation of the city, and promotes the sustainable development of Yibin City.
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