Recently, Hema announced that from January 30 to February 17, more than 350 Hema Fresh and Shanghai Outlet stores in more than 20 cities across the country have frozen the ** of 20 kinds of vegetables, guaranteeing **not**, many of which are as low as 099 yuan of livelihood vegetables.
Kan Chunlei, the head of Hema national vegetable procurement, said that since half a year ago, the procurement team has counted the list of vegetables with large fluctuations and high demand for people's livelihood in different cities during the Spring Festival according to the sales data of previous years, and traveled all over the country to find suitable bases for cooperative planting, locking in the supply, quality and so on, so that consumers can also buy a variety of vegetables with high quality and low prices during the Spring Festival.
From now on, Hema will announce that 20 kinds of livelihood vegetables will not increase in price during the Spring Festival.
Chongqing Hema Aironghui Store offers 099 yuan a pack of cabbage, 25 yuan a pack of scoop white and 39 yuan a box of children's vegetables, these are the main dishes of the public's three meals a day.
Vegetable price protection action covers the entire Spring Festival, when the market is the same, we guarantee that the market will not rise, and when the market is down, we will also lower the corresponding goods at any time" The staff of the vegetable stall told reporters that customers can also search for "no price increase" in the Hema app, and enter the "vegetable does not increase price" page to place an order to buy. During the price protection action, the actual payment for the purchase of these vegetables will not be higher than the publicity**.
Hema said that during the price protection action, if the market declines, it will also reduce the corresponding vegetable commodities at any time.
The Lunar New Year is of great significance to the Chinese, during this period the public's demand for various agricultural products increases, plus there will be Spring Festival holidays for farmers in the production areas, logistics and transportation, and regular farmers' markets have also entered a closed state, which will inevitably lead to high vegetable prices and cannot be bought.
At present, Hema has created a vertical chain system from the field to the table in the major vegetable producing areas across the country through the cooperation between the base direct procurement and the Hema Village.
Yongfeng Agricultural Cooperative in Bishan District, Chongqing, growers load picked vegetables into trucks.
This year, Hema and Chongqing Yongfeng Vegetable Planting Professional Cooperative signed an order in advance to contract thousands of acres of vegetable bases, and more than a dozen Hema stores in Chongqing. In addition, Hema has also refined the children's vegetables, only retaining the "children's children" to further enhance the taste of the children's vegetables.
In addition to local vegetables, Hema has also laid out a large number of vegetable bases in Emeishan, Meishan, Miyi and other places in Sichuan, and white radishes and red tomatoes can be deployed to Chongqing at any time.
In more than 10 organic vegetable Hema villages such as Chuxiong, Kunming and Baoshan in Yunnan, 200,000 catties of organic vegetables are continuously supplied to Hema stores all over the country every day.
In order to ensure the stability of the supply of goods, Hema also uses its own warehouse network system to build production warehouses and sales warehouses across the country to reserve safety stocks, so that consumers can buy and buy well to the greatest extent.
In addition, the time of the beginning of spring in 2024 is on the 25th day of the lunar month in 2023, which belongs to the "early beginning of spring", coupled with the overall warmth of last autumn and winter, the production capacity of vegetables has increased, and the market time of various seasonal spring vegetables has also been more than ten days earlier than in previous years. At present, toon, broad beans, spring shoots, asparagus and other spring vegetables have been listed in Hema.
The Lunar New Year is approaching, and all parties are stepping up the deployment of the festival market to ensure supply, stabilize prices and promote consumption. Industry insiders said that through the construction of a large number of pre-bases, the fresh retail platform allows agricultural producers to arrange production plans in advance, reduce the losses caused by centralized manpower investment and asymmetric production and marketing information, and also have a more stable income. On the other hand, the stable supply of the platform meets the needs of citizens, and also more effectively guarantees the operation of the Spring Festival market, promotes the heating of consumption and the transformation and upgrading of the supply of the entire industry.
Upstream News Ma Liang.