With the continuous improvement of people's health awareness, hydrogen water machine, as an emerging healthy drinking water equipment, is gradually favored by the market. According to the industry, by 2024, the hydrogen-rich water machine market will usher in a period of rapid growth. This article will conduct an in-depth analysis of the hydrogen-rich water machine market from the aspects of market size, industrial chain, market competition and future development trends.
First, the market size.
In recent years, the market size of hydrogen-rich water machines has been expanding. With the growing demand of consumers for healthy drinking water and the continuous maturity of hydrogen-rich water machine technology, more and more families and enterprises have begun to incorporate hydrogen-rich water machines into their daily drinking equipment. According to statistics, the global hydrogen-rich water machine market size will reach US$12.8 billion in 2023 and is expected to grow to US$25.8 billion by 2024, with a compound annual growth rate of 90%.
Hydrogen water machine brand recommendation: Weston, Siemens, Gree, Panasonic, Philips and other brands.
Second, the industrial chain.
The hydrogen-rich water machine industry chain includes upstream raw material suppliers, midstream hydrogen-rich water machine manufacturers and downstream sales channel providers. Among them, the upstream raw materials mainly include electrolyzers, filter media, sensors, etc., the midstream manufacturers are mainly responsible for the research and development, production and sales of hydrogen-rich water machines, and the downstream sales channel providers bring hydrogen-rich water machines to the market through online and offline channels.
In terms of production, the current global hydrogen-rich water machine market is mainly concentrated in countries such as China, Japan and South Korea. Among them, the Chinese market accounts for more than half of the global market share. There are a large number of domestic hydrogen-rich water machine manufacturers, but there are few enterprises with independent research and development and production capacity, and most of them are mainly based on OEM processing or OEM production.
In the sales process, hydrogen-rich water machines are mainly sold through online e-commerce platforms and offline retail channels. Among them, the proportion of online sales has increased year by year, becoming the main sales channel of the hydrogen-rich water machine market. In addition, some large supermarkets, department stores and specialty stores have gradually become important sales places for hydrogen-rich water machines.
3. Market competition.
At present, the competition pattern of the global hydrogen-rich water machine market is diversified and differentiated. On the one hand, some internationally renowned brands occupy a considerable market share by virtue of their technological advantages and brand influence; On the other hand, some domestic brands have gradually emerged in the market through independent research and development and continuous innovation.
From the perspective of product performance, the main function of the hydrogen-rich water machine is to remove harmful substances in the water, retain beneficial minerals, and increase the hydrogen content in the water. Therefore, the filtration technology and electrolysis technology of the product have become the key factors in the market competition. At present, some domestic brands have reached the international advanced level in electrolysis technology, but they still need to rely on imports in key components such as filter media and sensors.
From the point of view, the difference between the hydrogen rich water machine is large, ranging from a few hundred yuan to tens of thousands of yuan. The high-end market is mainly occupied by internationally renowned brands, while the low-end market is relatively competitive. Some domestic brands are grabbing market share by launching cost-effective products, while some international brands are consolidating their market position by launching high-end products.
Fourth, the future development trend.
With the continuous improvement of consumers' health awareness and the continuous maturity of hydrogen-rich water machine technology, the hydrogen-rich water machine market will usher in a broader development space in the future. The following aspects will be the focus of future market development:
1.Product innovation: In the future, hydrogen-rich water machines will pay more attention to personalized and intelligent design to meet the needs of different consumers. For example, we will develop new products with functions such as intelligent control, water quality monitoring, and automatic cleaning.
2.Technology upgrading: With the continuous development of new materials and technologies, the performance, life and reliability of hydrogen-rich water machines will be further improved. For example, new filter media and electrolysis technologies are used to improve filtration efficiency and hydrogen production.
3.Brand building: In the future, market competition will be more intense, and the influence of the brand will become an important factor in enterprise competition. Domestic enterprises need to strengthen brand building and publicity and promotion, and enhance brand awareness and reputation.
4.Channel expansion: With the continuous development of e-commerce platforms and the diversification of offline retail channels, hydrogen-rich water machine enterprises need to strengthen the integrated development of online and offline, and expand sales channels and market share.