In China's auto market in 2023, the new energy field will usher in a big explosion. Traditional independent brand car companies are gradually transforming to new energy, and new power brands are emerging in an endless stream, and intelligence has long become the general direction of China's automobile development in the future. Compared with the outbreak of new forces, the transformation of traditional independent brands is more distinctive.
With the release of sales data for December 2023 and the full year, Geely Automobile exceeded its annual sales target, reaching a record annual sales volume. Among them, the sales of passenger cars in December were 150453, a year-on-year increase of 3%, and the total annual sales reached 1686516, a year-on-year increase of about 18%; The sales volume of new energy vehicles was 60,447 vehicles, a year-on-year increase of about 36%, achieving positive year-on-year growth for 11 consecutive months, and the total annual sales volume was 487461 vehicles, a year-on-year increase of more than 48%.
The continuous positive growth of fuel vehicles and new energy vehicles is the confidence of Geely Automobile Group's strategic transformation from "comprehensive acceleration" to "comprehensive deepening". In the context of the accelerated growth of new energy vehicles, Geely's sales of fuel vehicles continue to grow. As the "Chinese sedan that understands the Chinese people best", Geely Emgrand has achieved sales of nearly 180,000 units in 2023 by virtue of its excellent product strength, and the sales volume of the Emgrand family reached 15,420 units in December, with sales exceeding 10,000 units for 145 consecutive months, achieving the excellent results of the total sales of the Emgrand family exceeding 3.78 million units.
The continuous rise in sales of Geely Emgrand is inseparable from the best value, high quality and good reputation. Since the launch of the first generation of Geely Emgrand in 2009, every update and iteration of the 4th generation model has achieved a leap in product strength, breaking the industry ceiling through high-value products and bringing users the best product experience.
The fourth-generation Emgrand is built with global car standards, and Chinese and European designers integrate Eastern and Western cultures, outlining a smooth and full body shape with simple lines, highlighting the design style of polar line light and shadow aesthetics. The wide-body, low-lying body stance is very dynamic, which not only brings a lower drag coefficient, but also provides a more stable driving experience. The 4th-generation Emgrand has a wide-body technology Polar Vision cockpit with 85% soft package coverage, and the horizontally extended integrated center console is equipped with 12The 3-inch high-definition floating central control screen has a delicate and clear display effect, creating a sense of quality with both technology and luxury.
The fourth-generation Emgrand is equipped with the all-new 1The 5D mid-cylinder direct injection engine has a maximum power of 93kW, a maximum torque of 152N·m, a maximum thermal efficiency of 41%, and a low WLTC fuel consumption of 582L 100km, truly achieve fuel consumption and power without compromise, greatly reduce the actual cost of consumers car. In addition, under the empowerment of the BMA architecture, the fourth-generation Emgrand adopts a new generation of chassis suspension system, which has been jointly tuned by Chinese and European experts, and the vehicle has a more comfortable driving experience.
As a leading model in intelligent technology in the A-class family car market, the fourth-generation Emgrand leads users into a new era of intelligent travel through two major technological configurations: Geely Galaxy OS in-vehicle system and intelligent voice interaction system. The extraordinary experience of using the car and the machine and the changeable voice dialogue scenarios realize the perfect combination of functionality and convenience. At the same time, the dual-screen display brought by the three-finger flying screen and the interactive and visible voice commands ensure driving concentration and improve driving safety.
In 2024, the development of the market and the change of demand are opportunities and challenges for every car company, and only by keeping up with the pace of the times and listening to the true voice of consumers can they be recognized by the public. Geely Emgrand always adheres to the principle that products are king, creates higher quality Chinese cars, continuously innovates in persistence, and seeks win-win results in development. Geely Emgrand will welcome the future with a new attitude, bring consumers a safer and smarter car life, and continue to write a new chapter in the A-class family car.