In order to meet the diversified needs of advertisers and improve the user experience, Zhihu has launched "Zhihu Pictorial", which is a new form of Zhihu advertising in Zhihu advertising promotion, providing advertisers with a more attractive promotion platform. Let's take a look!
1. Introduction
Zhihu PictorialIt is the native promotion landing page of Zhihu APP; The landing page can be used to carry the advertiser's promotion content in the form of **, text, **, etc., and achieve the purpose of advertiser marketing conversion through the combination of marketing component forms and **.
Second, product characteristics
1.Support the construction of websites in the category of capital retention
Content components support **, text;
Marketing Component Support Forms (Drop-down Options, Questionnaire Options, Text Questionnaire Options);
2.Support Android** class website building
Content components support **, text;
Marketing Component Support ** button (hovering, up and down column);
Support **button background** customization;
* The button embeds the creative level URL, click to jump;
3.*Consultation - more proactive and effective communication of funding:
The pictorial added a consultation button to support advertisers to use a third-party consultation and customer service platform to obtain effective retention on Zhihu;
4.Form ** Verification - Filter empty numbers, non-personal operations, and invalid information that is not a real mobile phone, which greatly improves the authenticity of the retained mobile phone number
After selecting **Verification, Zhihu will send an SMS verification code to the mobile phone number filled in by the user, and submit the clue after filling in the confirmation.
5.Hierarchical form - follow-up action reminder, reduce submission costs, strengthen the intention to retain capital, facilitate customers to follow up first, and improve the efficiency of targeted follow-up and the effectiveness of forms
After the first layer of the form, the second layer of the form will appear in the form of a pop-up window, and the second form submission will be recorded as the final submission, and the layered form supports custom text prompts Slide to confirm Choose one of the two, where the number of custom prompts is 100.
6.WeChat evokesSupport WeChat arousal to meet the needs of advertisers for third-party fans; Two styles, two display effects: support top suspension and bottom floating;
7.Multiple conversion portalsEfficient marketing promotionThe conversion components are more diverse, the entrance is further upgraded, and every element is used to retain users tightly in a limited number of pages;
8.Multi-componentUnder the ** promotion goal, you can support the placement of multiple ** buttons on the page to enhance conversion, and it is recommended to set an advanced display effect for one of the ** buttons - top and bottom floating;
9.Hot spotsSupport manual circle selection of hot spots to trigger consultation, ** form;
10.Text jumpsText components can trigger consultations, forms, and **;
11.Other features
Support one-click copying of pictorials;
Support carousel; The number of reports is connected with the delivery data and displayed in the background of the system;
Support one-click for all pictorial clues under one account**;
Support the viewing of form conversion data in targeted dimensions (region, gender, network environment, etc.);
Support API lead docking and backhaul CRM;
Through the above, you can briefly understand the basic functions of Zhihu advertising and promotion "Zhihu Pictorial".