On the occasion of the Spring Festival holiday, Douyin Live launched the "Anchor Running Village Evening" Spring Festival live broadcast season activity. From February 8th to 22nd, 10 talent anchors from Henan, Jiangsu, Zhejiang, Hunan, Guizhou, Yunnan and other places will independently hold 13 "Village Evenings" in their respective hometowns and broadcast them live online through Douyin.
It is understood that the event is a series of activities of the "I want to hold a village evening" rural cultural talent Douyin live broadcast support plan. Guided by the Public Service Department of the Ministry of Culture and Tourism, and jointly initiated by the Chinese Cultural Center Association and Douyin Live, the program invites national talent anchors and rural cultural talents to hold "Village Evening" activities in their hometowns and broadcast them live online. Not long ago, with the support of the plan, the first "Village Evening" independently organized by the anchor was held on January 20 in Laershan Town, Fenghuang, Hunan Province and Linfenbozhuang Village, Shanxi Province. It is understood that the two "village evening" performances were initiated by Douyin singing anchor @Miao Ren Sanman and folk music anchor @Tang Yao Gong Drum Daniel Zhang respectively, and nearly 200 villagers from both places participated in the performance.
From February 8th, Douyin folk music anchor @suona village affairs, @曹家班唢呐, opera anchor @opera Yang Songhui, @赢冠有戏, singing anchor @琞sheng哥, @贵州七弦 etc. will organize 13 "village evening" activities in their respective hometowns and broadcast them live online, bringing artistic performances such as Henan opera, suona, Dong songs, and Lisu folk songs, showing the New Year customs of many places in the north and south.
Diversified opera, north-south suona, and traditional art ignited the stage of "Village Evening".
The first "Village Evening" of the Spring Festival live broadcast season will start at 2 pm on February 8, with the anchor @suona village and the villagers bringing suona performances such as "Hundred Birds and Phoenix" and excerpts from opera such as "Mu Guiying" in Mazhuang Village, Zhecheng County, Shangqiu, Henan.
is not only a matter of @suona village, during the Spring Festival, many anchors will show different suona performance skills in many regions in the north and south on the stage of "Village Evening". For example, on February 12, @湘西深山乐队 held in the "Village Evening" of Tamtuo Village, Jishou City, Xiangxi, Hunan Province, local villagers will bring a rich and long Xiangxi suona performance. On February 14 in Pei County, Xuzhou, @沛县曹家班唢呐 will also bring a "village evening" combining intangible cultural heritage suona and innovative arrangement.
Opera is also the highlight of the anchor's "village evening" during the Spring Festival.
On February 18th, 19th and 22nd, 7 members of @赢冠有戏 will go to Xingyang, Zhengzhou and Dengfeng in Henan Province to bring performances such as opera sketches and excerpts of Henan Opera to the villagers and netizens in the live broadcast room. @赢冠有戏 is an anchor team composed of professional opera actors in Henan, many members have won the title of "champion" of Henan Satellite TV's opera program "Liyuan Spring", but they have also experienced the dilemma of "no drama and singing for more than ten years" and lack of income. In 2023, they will test the waters of live singing, and in less than a year, they have gained more than 300,000 new "ticket holders", and the reward income has also become an "electronic theater ticket" on the cloud stage. During this year's Spring Festival, they plan to invite local opera masters from Henan to their respective hometowns to sing good performances for the villagers, and repay their hometown fathers for their support for years of learning.
At the same time, @戏曲杨松慧, @郑三豫剧团, @淮剧-Li Yu and other anchors will also bring opera "village evenings" in Xuchang, Zhoukou, Henan and Yangzhou, Jiangsu. High-quality opera live content is developing rapidly on Douyin. In the past year, 4.15 million opera performances were broadcast on Douyin, with an average audience of more than 6,000 per performance. This equates to an average of about 110,000 opera performances with medium-sized audiences.
The great songs of the Dong nationality, the songs and dances of the Lisu nationality, and the intangible cultural heritage art show the multi-ethnic style
The unique singing and dancing performance of ethnic minorities is another highlight on the stage of the "Village Evening".
On the evening of February 19th, the Dong band @Guizhou Qixian will bring a special "village evening" in Pingrui Village, Congjiang County, southeast of Guizhou, focusing on the costumes, folk customs, language, songs and dances of the Dong people. Yifan, the director of the band, introduced that the Dong people have many unique national musical instruments and art performance forms, such as wooden leaves, ox leg pianos, Dong pipa, etc., and the big songs of the Dong nationality have also been selected as the first batch of national intangible cultural heritage. However, due to the large number of people required for the performance and the few opportunities for performances, it is difficult for the Dong people to be well-known to the public. In October 2022, Guizhou Qixian began to try Douyin live broadcast, hoping to let more people appreciate the charm of Dong art with the help of the Internet. At present, the account has more than 330,000 followers, and tipping income has also become the main economy of the band. At the same time, Guizhou Qixian is also committed to improving the performance form of traditional Dong performances, such as reducing the number of Dong people participating in the great song from 100 to more than a dozen, so as to make the performance more convenient.
Yunnan Lijiang anchor @琞sheng哥 Li Zonglu also pays attention to the promotion and inheritance of minority culture. On February 20, he will join hands with two provincial-level intangible cultural heritage inheritors to organize about 100 villagers in Tongda Township, Huaping County, Lijiang City, to hold a live broadcast of the "Village Evening" full of Lisu culture. The villagers will bring special performances such as the catwalk of Lisu ethnic costumes and the traditional "dancing" of thousands of people.
Following the "Village BA" and "Village Super", the "Village Evening" has become another grand event to show the spiritual and cultural life of the countryside. According to the data, from December 2022 to December 2023, about 5,000 live broadcasts with the theme of "Village Evening" were staged on Douyin, equivalent to an average of 13 per day.
The relevant person in charge of Douyin live broadcast said that the anchor's "village evening" will help enrich the spiritual and cultural life of the countryside on the one hand, and on the other hand, it will also allow local characteristic art performances to be paid attention to by more netizens through live broadcasts, helping cultural inheritance and development. "We hope to join hands with the Chinese Cultural Center Association to encourage more anchors to become the initiators of the 'Village Evening', so that a large number of outstanding talent anchors on the Douyin platform can become important participants in enriching rural cultural life." ”
The "Anchor Village Evening" Spring Festival live broadcast season will last from February 8th to 22nd. During the event, users can open Douyin and search for "I want to hold a village evening" to enter the relevant topic page, and find "click to register" to learn the details of each "village evening" and make an appointment for live broadcast.