We just opened a community supermarket near our community, and the boss is a post-90s girl, who killed all her new and old peers in just 4 moves, which is admirable.
In the era of digitalization and intelligence in 2024, there is no doubt that business competition will become more and more intense. When many people complain about the bad environment and the difficulty of doing business, have you ever thought that in fact, the real business opportunities are often hidden in the daily details? Near our community, there is such a post-90s girl, who has successfully run her community supermarket with a few simple but clever tricks, overshadowing her peers around her. This makes people wonder, how exactly did she do it?
The boss is a post-90s girl named Xiaoli, who is small and delicate, with the characteristics of a southern girl. From the eyes look smart. She inherited her family's community supermarket business and decided to reinvent the business in her own way. She removed the loudspeaker at the door and the eye-catching ** slogan written in a paper shell, and was opposed by her parents at first. Parents said. There aren't many customers in the first place, and if you don't advertise it, the business won't be able to run at all. But Xiaoli knows in her heart that she has a different business model, in fact, Xiaoli pays more attention to the interaction and experience with customers, and she skillfully uses some knowledge of psychology and marketing to give this small store a new vitality.
The first trick: clever use of ** to attract customers. Whenever a customer checks out, Xiaoli warmly invites them to join her community discount group, and promises that new customers** can enjoy a five-dollar discount. In this way, it not only increases the stickiness between customers and the store, but also subtly expands the customer base. Through the discount group, Xiaoli can publish in-store discount information in real time to attract customers to buy.
The second trick: take advantage of the time difference**. Every day at 5 o'clock in the afternoon, Xiaoli will post the day's **fruit information in the group. For example, strawberries that are not sold out on the day can be discounted in a three-fold way, which not only reduces the inventory pressure, but also sends a message to customers: we sell fresh fruits every day. As a result, many customers have developed the habit of paying attention to group news every evening and have come to buy ** fruits.
The third trick: pre-sale model to increase sales. At ten o'clock in the evening, when most people are ready to rest, Xiaoli will post the next day's pre-sale information in the group. For example, for a new batch of high-quality rice, customers who book in advance can enjoy a 20% discount. The next day, when customers come to pick up their pre-ordered rice, they will find that the rice is placed in the innermost part of the supermarket. In this way, customers are likely to be attracted to other items in the store during the process of picking up rice, thus increasing sales.
The fourth trick: interactive games to enhance customer stickiness. In order to increase the interaction and stickiness with customers, Xiaoli also launched a "red envelope solitaire" game in the group. The rule is that the top three customers with the largest amount of red envelopes can enjoy a 20% discount on any product purchased in the store on the same day. This kind of game-like interaction not only makes customers find it interesting, but also makes them feel Xiaoli's sincerity and enthusiasm.
In my opinion, this little girl's success was not accidental. She used her actions to tell us: no matter how difficult the environment is, as long as we work hard, we will be able to find our own path to success. Her neighborhood store is a testament to her dedication. Xiaoli's business strategies seem simple, but I think they still contain some profound business wisdom. She cleverly uses the psychology of "taking advantage" in human nature, attracting customers through **, and then retaining customers through interaction and experience. Her success tells us that running a business is not just about selling products, but more importantly about building people's hearts. Only by truly thinking from the customer's perspective can we win the trust and support of customers.
Nowadays, whenever I walk around the neighborhood, I can see the lively neighborhood store. And every time you walk into the store, you can feel the unique atmosphere and warm service. I can't help but think that this is perhaps the highest level of running a business – not only to satisfy customers, but also to make them feel the warmth and comfort of home. Business competition is brutal, and Xiaoli's success has also attracted the attention of her peers around her. In the face of fierce competition, can Xiaoli continue to maintain her leading position? Will her business strategy be copied by other merchants? These are all issues that deserve our continued attention.
This post-90s girl and her small shop not only brought us fresh and delicious fruits and convenience, but also brought us profound enlightenment about business and life. She shows us that if we do it with our hearts and manage it with love, we will be able to create our own success and happiness. And this is what each of us should learn and pursue in life and work. So, what about you? In the face of life's challenges, have you ever thought and worked hard?