With the rapid development of digital technology, the way people shop is changing profoundly. The digital shopping experience not only brings unprecedented convenience, but also gives rise to new consumer trends.
The shopping method of contemporary young people is no longer the accurate push of the past, but the selection of their interests in the world of information flow, in this context, celebrity recommendation has become an important part of the young people's consumer market.
During the Spring Festival, the topic of nuts on social ** is quite discussed. Among them, Wolong nuts from Qingdao Wolong Food Co., Ltd. are not only recommended by many super KOLs such as Make a Friend, but also recommended by stars such as Huang Xiaoming.
Celebrities are recommended, breaking through the circle and causing resonance.
Under the heavy recommendation of a group of celebrities, nut lovers are scrambling to place orders and buy them, which also brings a "circle-breaking" increase to the brand.
According to the analysis of industry insiders, the influence of celebrities has generated a huge appeal among fans, and their recommendations not only convey the concept of healthy eating, but also allow delicious and healthy Wolong nuts to break through the circle and interact with more consumers; It also increased the trust endorsement of Wolong and further enhanced the brand awareness and reputation of Wolong nuts.
In fact, focusing on interaction and emotional communication with consumers is what Wolon has been insisting on.
By sharing knowledge, culture and stories about nuts on social media, Wolon creates an emotionally resonant "content field" for consumers. In this "content field", consumers can not only learn more about nuts, but also feel the persistent pursuit of quality and health of Wolon nuts.
On short, flat and fast information aggregation platforms such as Weibo, Xiaohongshu and Douyin, Wolon attracts users' attention by publishing interesting short ** and content; At the same time, through the creation of hot topics, interactive activities** and other forms, the power of the "circle" is flexibly used to deeply link with young people, and expand a large number of relatively sticky fan groups.
Under the live broadcast e-commerce ecosystem, brands and consumers are closely connected, and through live broadcasts, private and public domain traffic are linked, creating a new ecology of "brand promotion, product sales, and user precipitation". For Wollong, under the two-wheel drive of the content field and the shelf field, the content field has become the survival soil of the shelf field, and the shelf field can feed back the content field, and the boundary between the two has been continuously extended, realizing the double explosion of quality and efficiency, and also providing many references for the brand development under the digital consumption trend of the nut industry.
The quality of the products out of the circle has laid a good reputation.
It is not difficult to find that those products that have received a lot of recommendations and shined in the live broadcast room can withstand the test of comprehensive strength such as quality, user reputation, and brand strength. With nuts as the core for many years, the reason why Wolon can be recommended by many celebrities is inseparable from its high quality.
Always adhering to the principle of quality first, Wolong selects high-quality nut origin raw materials from the United States, Canada, Vietnam and other foreign countries, and at the same time implements sensory, physicochemical, microbial and other multi-dimensional index testing through strict quality control, laying the foundation of its "three good nuts".
Based on the self-built factory in Qingdao, the construction of independent production chain and strict quality control are also an important guarantee for the high quality of Wolong nuts. In the nut factory, Wolon has built a food-grade production workshop that meets GMP requirements, and strictly controls all aspects including material selection, baking, packaging, weighing, and quality inspection; At the same time, the electronic and platform-based management of production information, with the support of intelligent control equipment for food processing, automatic production and packaging equipment for food processing, makes nut production both "quality" and "intelligence".
According to the relevant information, the self-built factory of Wolon Nut has passed ISO9001 quality management system certification, HACCP quality system certification and BRCGS food safety global standard system certification, and has obtained the A-level certificate certified by BRCGS for many years, which has been recognized by international authoritative organizations.
Under the trend of consumers gradually paying attention to the raw materials and quality of products, Wollong, which adopts its own production mode, naturally wins a good reputation with its high quality "out of the circle", and is highly recommended by many celebrities.
In short, behind the detonation of sales of nuts recommended by the whole network is Wollong's unremitting pursuit of high quality products, as well as its keen insight into market trends and accurate grasp of consumer needs.
At present, Wolon is moving towards the vision of "becoming a global nut enterprise with continuous innovation" to unlock more new ways to eat nuts for users. In the future, we look forward to more delicious and healthy surprises from Wollong.