On February 14, 361°, China's leading sportswear brand, officially signed a cooperation agreement with World Aquatics (hereinafter referred to as FINA), during which 361° will serve as the official sportswear supplier to support the smooth holding and development of FINA events. FINA President Hussain Al-Musallam (Husain Al-Musallam° Brand Management Center) General Manager Zheng Yexin and other guests attended the signing ceremony.
Open a new chapter together and work together to help the development of swimming.
With 209 members on 5 continents, FINA is the governing organization for world aquatics events recognized by the International Olympic Committee. FINA is one of the world's largest international associations that actively promotes and encourages the development of swimming and other sports around the world, and promotes health and human well-being through related sports. The cooperation between FINA and 361° is of positive significance for promoting the development and expansion of water sports in the future.
FINA President Husain Al-Musallam said that 361° is a leading sports brand in China with rich experience in international event services, and he is grateful to 361° Group for its strong support to FINA. We will continue to follow the purpose of the competition and work with 361° to open a new chapter in the development of swimming, diving and water polo.
Zheng Yexin, general manager of 361° Brand Management Center, said in his speech that 361° signed a contract with FINA to become the "FINA Official Sports Apparel Merchant", and will start long-term cooperation with the 2024 FINA World Championships in Doha, providing thoughtful and high-quality equipment support for various events held by FINA, and allowing Chinese brands to bring greater influence on the world stage.
Professional empowerment to provide all-round service guarantee for the World Championships.
361° is not only the first Chinese sports brand to sponsor the Olympic Games, fully supporting the Rio 2016 Olympic and Paralympic Games, but also becoming the official partner of the Asian Games for four consecutive years from the 2010 Guangzhou Asian Games to the 2022 Hangzhou Asian Games, contributing China's strength to world sports. As the first cooperation between 361° and FINA World Championships, 361° provides a full range of services for the smooth holding of the 2024 FINA World Championships in Doha, and provides sports equipment including clothing, shoes and accessories to the staff, technical staff, organizing committee and volunteers, demonstrating the strength of China's national sports brand.
The official FINA World Championships Doha 2024 is themed on the feminine and powerful "flowing water", expressing positive design concepts such as endless life and infinite inspiration. At the same time, 361° applies innovative printing technology to create a feeling of lightness and softness. The unique design concept also makes the whole set of ** have the meaning of tradition and innovation, reunion and integration, rebirth and vitality, etc., and further promote the spirit of competition beyond integration.
At the same time, in order to meet the special environmental needs of swimming and other sports, 361° has specially integrated scientific and technological concepts such as lightness, transparency, ice and coolness in the process, which can not only prevent wind and sand, but also have the characteristics of breathability and coolness, antibacterial and odorless. The fit of the garment is carefully designed with ergonomic segmentation to reduce the feeling of restraint during movement.
In fact, this signing is not the first time that 361° has become associated with the swimming world, before that, 361° has cooperated with China's well-known swimmers and professional sports teams, providing them with professional and high-quality exclusive sports equipment, helping them win a number of heavyweight championships including the World Championships, providing strong support for the prosperity and development of China's swimming industry. During the 19th Asian Games in Hangzhou, 361°, as the sports equipment partner of the Chinese national women's water polo team, successfully helped the team win the Asian Games championship.
In recent years, 361° has developed professionally, adhered to the brand spirit of "one more degree of love", and used science and technology as the greatest driving force for the company's continuous progress, providing professional and high-value sports equipment for professional athletes and sports enthusiasts, which has formed a distinctive brand recognition at the consumer level. This time, 361° once again expanded its layout in the field of sports, provided more comprehensive guarantee services to FINA events, empowered the development of China's swimming industry, and contributed to the continuous prosperity of global sports.