Chen Zebin became the chairman of Liby Group, and he had the same hard work as his father. In an interview with reporters, Chen Zebin revealed that he took a key step in digital transformation, that is, he proposed and personally advanced Liby's digital transformation. This move is an important challenge for Liby Group and Chen Zebin, but also a major opportunity. Mr. Chen's office is on the 22nd floor, with a panoramic view of the river, but his bearded image makes him look younger than his peers. The white T-shirt he wears reads "Made by Liby", and the black and white baseball jersey hanging on the back of his office chair is also a uniform cultural shirt of Liby. After Chen Zebin took over as chairman, his schedule was full, every meeting was arranged tightly, and interviews with reporters were also strictly carried out at the agreed time. In 2019, 33-year-old Chen Zebin became the president of Liby Group, marking that Liby Group began to enter the stage of inheritance and inheritance. Prior to this, Chen Zebin had worked in Liby Group for 9 years, successively in the brand department and brand operation center of Liby, and proposed and personally initiated the digital transformation of Liby in 2015.
In the early days of digital transformation, Chen Zebin often took his team members on business trips to visit enterprises to "learn from experience", or register for classes. Since there was no successful experience to learn from, Chen Zebin once took a late flight back to Guangzhou from Shanghai, but it rained heavily that day, and the plane was delayed, "I got on the plane at 11 o'clock in the evening, sat until 8 o'clock the next morning before taking off, and sat on the plane soberly for the night." As the eldest son of Chen Kaixuan, the founder of Liby, a leading daily chemical company, Chen Zebin labeled himself as "the number one reformer in the enterprise". It's really about starting a new business all over again. Chen Zebin also drank three small glasses of liquor when he went on the live broadcast for the first time, because he is not a person who likes to give speeches on stage. However, in order to lead Liby to upgrade to the direction of omni-channel live broadcast, he went live on the head. In the process of digital transformation, Chen Zebin also insisted on doing it himself. Chen Zebin has put a lot of effort into Liby's digital transformation, labeling himself as "the number one reformer in the enterprise" and being resolute in the face of various challenges. In this process, I and my team have continued to grow, although there is still a gap compared to Liby's initial entrepreneurship from scratch, but it is no less than a start-up.
To start a business on the foundation of our parents, we need to innovate on the basis of the original. The challenges are both those brought about by the status quo and the uncertainties of the future. Chen Zebin feels that the environment and challenges encountered by each generation are completely different, "One generation of entrepreneurship has the difficulty of one generation of entrepreneurship, and the second generation of entrepreneurship has the difficulty of the second generation of entrepreneurship. This made him pay more attention to the future, how to make Liby a century-old enterprise, instead of only pursuing the glory of a certain point in time. The sense of responsibility and responsibility has a lot to do with family education and Chaoshan culture. Chaoshan culture emphasizes family, while Liby also emphasizes the concept of "family pro-culture". It is not difficult to understand why the second generation of Liby family is very smooth. Since he was a child, Chen Zebin has often been taken by his father to attend various meetings in the company, and this experience also makes him very glad to have such an experience at the beginning. Every month, Liby family members will hold a fixed board meeting, and all family members will get together to discuss some matters related to family development and enterprise development. At home, Chen Zebin chatted a lot with his father, also about work. "How to develop more sustainably, long-term development, what to do?Including Liby's promotion of professional managers, these things will be **.
Chen Zebin said. The role of supporter allows everyone to play and work, and gives everyone a bigger platform, so that more professional managers can have better play and development in Liby. It is also to enable Liby to better develop towards a century-old and get closer to the direction of a world famous brand. Chen Zebin has always been very resolute in his attitude towards digital transformation. Digitalization will make information more transparent, and companies will have real-time visibility into this data and make decisions based on it. "Many people don't object to it on the surface, saying that they want to do digitalization with you, but in fact, when you do it, maybe you 'kick' it, and he may not take a step. "But challenges come one after another. Digital reform will inevitably touch everyone's original interests. Chen Zebin said that before digitalization, many things in the business could be fuzzy, and some business departments may have some room for operation. But digitalization will make information more transparent, and companies will have real-time visibility into this data. It was not until the sudden arrival of the epidemic that everyone suddenly saw the value of Liby's past series of digitizations, and realized that digitization had such a great effect. Chen Zebin said. His father, Chen Kaixuan, once put forward a request to Chen Zebin - "Digitalization must be carried out comprehensively and intensively." This is also an encouragement to Chen Zebin.
Chen Zebin of Liby Group said that he has been promoting digitalization for many years, and he feels that this is an affirmation of himself. Looking back at 2015, Liby was not in the leading position in digitalization at that time, and other consumer goods enterprises had already started informatization and digitization, and were quite mature, especially foreign-funded enterprises had done digitalization in various scenarios very early. Chen Zebin pointed out that at that time, Liby was only "making up classes" and was not in the leading position at the beginning. It wasn't until the pandemic hit that many businesses began to address digital issues. However, building digital capabilities takes time and cannot be achieved overnight, "It can take years to build because employees need to be trained in digital capabilities, understanding and application skills." Looking back now, Chen Zebin feels that Liby only made preparations for digitalization in advance. He revealed that Liby's investment in digitalization has reached at least hundreds of millions of yuan. However, in his view, digitalization still needs to continue to invest and continue to deepen in terms of scenarios, "Digitalization is only the first step, and the second step is how to use digital means to create greater value, which is the greater challenge." ”