According to the data of Gaogong Intelligent Vehicle Research Institute (hereinafter referred to as Gaogong Automobile), nearly 8 million passenger cars in the Chinese market were equipped with L2 and above assisted driving in the front of the whole year last year, and the cost-effective front-view all-in-one solution has become the main force to promote scale, accounting for about 75% of the ADAS market.
Looking back on 2023, the NOA function is a key element for major car companies to compete in the intelligent track, but what the data shows is that the more cost-effective solution of the front-view all-in-one machine has laid the foundation for the large-scale promotion of smart cars, which means that if car companies can seize market share as much as possible in the field of forward-view all-in-one machines, they can lead the popularization of intelligent driving.
In the "2023 Market Share of Standard Forward-looking All-in-One Computing Solutions for Self-owned Brand Passenger Cars in the Chinese Market" released by Gaogong Data, Horizon Robotics, a provider of well-known intelligent driving computing solutions, accounted for 23% of the market share65%, ranking second, and the gap with the first place is less than 6%. Horizon Robotics was founded in July 2015, and it has only been eight years since then, but how did such a tech rookie break through in the field of ADAS, which is surrounded by giants?
Looking at the current automobile market, there is no competitiveness without the blessing of intelligence. Due to the high level of consumer attention, intelligent assisted driving has become a top priority. The intelligent driving system is mainly divided into three major sections: perception, decision-making planning and control, of which perception is the weakest part of the car company.
In response to this problem, Horizon Robotics relies on the combination of software and hardware technology to provide both chips and corresponding perception solutions in the single-front video all-in-one market, leading the industry's perception capabilities and efficient computing capabilities, so that the all-in-one machine can achieve better performance with higher cost performance. In the Horizon Matrix Mono forward-looking ADAS perception solution launched by Horizon Robotics, Mono 2 is equipped with the Journey 2 in-vehicle intelligent computing solution, which can effectively perceive vehicles, pedestrians, lane markings, traffic lights, traffic signs, drivable areas and surrounding scenes with a delay of less than 100 milliseconds, and realize the integration of mainstream ADAS functions (ACC, LKA, TJA, FCW, LDW, AEB, etc.); Combined with the needs of car companies, it can also realize comfort functions such as lever lighting, lane change, etc.
Horizon Robotics also has Mono 3 that supports Level 2+ driver assistance functions. Thanks to the higher-performance Journey 3 in-vehicle intelligent computing solution and algorithm upgrade, the Mono 3 solution supports a 120-degree horizontal field of view and an 8 million ultra-high pixel front-view camera (8MP solution); Based on a wider range and higher precision of visual perception, it can also be optimized for more scenarios such as improving the stability of lane lines in large curvature curves and detecting warning triangles.
Of course, the benefits of Horizon Robotics' forward-looking ADAS perception solution don't stop at the product itself. As a local company, Horizon Robotics has a better understanding of China's road conditions and traffic behavior, and can accurately identify unique models such as tricycles and bicycles, as well as lane markings and traffic signs, when developing local perception algorithms. Horizon Robotics' perception solution also adheres to the strategy of software and hardware collaborative optimization (self-developed chips + self-developed algorithms) to empower partners from the inside out.
It can be said that if the car company chooses the perception solution of Horizon Robotics, it can get a flexible and iterative intelligent driving system with less time cycle, lower cost, and smaller changes (the size of the monocular camera is small), which is why Horizon Robotics can establish a significant competitive advantage in the field of ADAS!
Today, Horizon Robotics has become the largest provider of pre-installed mass production vehicle intelligent computing solutions in China, with a cumulative shipment of 4 million pieces of the third-generation Journey series products, and more than 30 domestic and international mainstream car companies have signed more than 150 models of pre-installed mass production projects, with more than 50 mass production models. At the same time, Horizon Robotics plans to officially release Journey 6, a series of in-vehicle intelligent computing solutions covering the needs of low-to-high intelligent driving, in April this year. It is expected that the more efficient Horizon Robotics can provide car companies and models with more extreme performance and efficient solutions, so that more users can benefit from the needs of high-end intelligent driving.