Recently, cities such as Guangzhou and Shanghai have successively optimized their property market control policies. Guangzhou has lifted the purchase restriction policy for houses over 120 square meters, and Shanghai has allowed eligible single non-household residents to buy houses.
What is the market reaction to the adjustment of housing purchase policies in various places? The reporter of "Xinhua Vision" launched an investigation into this.
On January 10, two citizens were at a construction site on the overpass of Pengpu Xincun subway station. Photo by Xinhua News Agency reporter Fang Zhe.
Optimize property market regulation policies in many places.
Shanghai relaxes the purchase restriction for single persons, and Guangzhou does not restrict the transaction ...... improved housingRecently, some cities that are the "wind vane" of the property market continue to optimize their regulatory policies according to their own conditions to support the release of demand for rigid and improved housing.
On January 30, the Shanghai Municipal Housing and Urban-Rural Development Management Commission and the Shanghai Municipal Housing Administration jointly issued the Notice on Optimizing the Housing Purchase Restriction Policy in Shanghai, stipulating that from January 31, non-registered residents who have paid social insurance or individual income tax in Shanghai for five consecutive years or more can purchase one house in areas outside the outer ring (except Chongming District).
Lu Wenxi, an analyst at Shanghai Zhongyuan Real Estate Market, believes that previously, non-Shanghainese people need to take their families as a unit when buying houses in Shanghai. After the policy is optimized, it can cover more new urban youth and enhance the vitality and competitiveness of the city. In addition, Shanghai's industrial zones are mainly located outside the outer ring road, and there is no restriction on buying houses in the outer areas to better achieve a work-housing balance. "The policy is not 'one size fits all', it is highly targeted. ”
On January 27, the "Notice on Further Optimizing the Policies and Measures for the Stable and Healthy Development of the Real Estate Market in Guangzhou" issued by the General Office of Guangzhou Municipality proposed that within the scope of the purchase restriction area, the purchase of housing with a construction area of more than 120 square meters will not be included in the scope of the purchase restriction; Within the scope of the restricted purchase area, if a resident family uses its own house as rental housing and goes through the formalities of housing lease registration and filing, or obtains ** information code and lists the plan ** in the Guangzhou stock housing trading system, the number of family housing units will be reduced accordingly when purchasing housing.
Li Yujia, chief researcher of the Guangdong Provincial Housing Policy Research Center, believes that on the demand side, the new policy of Guangzhou's property market has reduced the restrictions on large-scale housing purchases in the restricted area, supporting "sell and buy."
1. Rent one and buy one", which is conducive to promoting the timely entry of improvement demand into the market, and is also in line with the characteristics of the large proportion of improvement demand in the central urban area.
Taking Tianhe District as an example, the average area of new housing transactions in the district in 2023 will be 130 square meters per unit. The relaxation of the purchase restriction policy on large-scale commercial housing will help to promote the operation of the replacement chain of rigid demand and improved housing demand, the virtuous cycle of the new and second-hand housing markets, and the gradient consumption of leasing and housing purchase transactions while digesting the inventory of the property market.
How has the market reacted?
In the first weekend after the implementation of Guangzhou's new policy, the number of people viewing and transactions in many real estate sales centers have increased significantly compared with before.
The person in charge of the sales of a new real estate in Liwan District, Guangzhou City, said that weather factors such as rain and cooling did not affect the enthusiasm of the visitors. "There are more than 20 groups of customers who come to consult the property on the weekend, which is a slight increase compared with the weekend before the new policy. After the introduction of the new policy, they no longer waited and watched, and they may be worried that more competitors will accelerate their entry into the market in the future. ”
Overall, after the policy was introduced, the number of customer inquiries has increased, some of which are local customers with improvement needs, and some are non-local customers who have not been qualified to buy a house before. The person in charge said that the effect of the policy is expected to be reflected in February and March.
On the evening of January 30, after the introduction of the new policy for the Shanghai property market, the new real estate outside the outer ring was collectively "restless". Vanke's "Sea Impression", located in the outskirts of Songjiang District, said that it will not close late at night, and the existing discount has a 31-hour countdown. Some developers directly anchor their target customers, such as Poly Development as the "first choice for single cars", and China Railway Construction Real Estate as "non-local unmarried customers, 5 years of social security can buy a home outside the outer ring" and other promotional slogans.
In fact, Shanghai has taken the lead in relaxing the housing purchase policy in Jinshan District, Fengxian New Town, Qingpu New Town, China (Shanghai) Free ** Pilot Zone and other suburban areas, allowing single non-household registration talents to buy houses. Taking Fengxian New Town, which adjusted the scope of eligible home buyers from households to individuals on January 13, as an example, the transaction area exceeded 20,000 square meters in the first week after the policy optimization.
After the introduction of the new policy on January 13, our project has received about 60 groups of customers every day for these three weekends, most of whom are single talents. Young people who work in the nearby industrial park suddenly have the opportunity to buy a house, and many weekends come to see the house. A real estate consultant in a suburban property in Shanghai said.
Favorable policies for the property market have also been transmitted to the second-hand housing market.
According to data from third-party institutions, after the introduction of Guangzhou's new policy, the number of second-hand houses with more than 120 square meters of listing has increased significantly. In a residential community in Baiyun District, Guangzhou, a set of ** with a total price of 3.75 million yuan has been shown 14 times in the past month, and 6 times in the past week. **The intermediary broker of the second-hand housing sales in the community told reporters that after the introduction of the new policy, the number of customers who came to consult houses of more than 120 square meters has increased.
Shanghai Zhongyuan Real Estate analysis believes that although it is the traditional off-season, with the continuous release of the warmth of the property market, market confidence is expected to be boosted, and the property market is worth looking forward to after the holiday.
The activity of the property market is expected to increase due to the city's policies.
On January 26, the Ministry of Housing and Urban-Rural Development held a deployment meeting for the coordination mechanism for urban real estate financing. The meeting demanded that we should adhere to the city-specific policies, precise policies, and one city, make good use of the policy toolbox, fully give the autonomy of urban real estate regulation and control, and each city can adjust its real estate policies according to local conditions.
Industry insiders believe that after the Ministry of Housing and Urban-Rural Development emphasized the "city-specific policy", Guangzhou, Shanghai and other cities adjusted the purchase restriction measures in a timely manner, which is conducive to further releasing the demand for housing purchases, stabilizing expectations, boosting confidence, and promoting the steady and healthy development of the real estate market.
According to the statistics of CRIC Research Center, since 2024, more than 50 cities such as Guangzhou and Dongguan have adjusted and optimized their real estate policies, involving housing provident fund, mortgage interest rate, adjustment of purchase restrictions, deed tax subsidies, housing purchase subsidies, etc. A series of policies are of positive significance to further enhance confidence in the property market.
Chen Zhuming, a professor at the School of Management of Sun Yat-sen University, believes that the optimization and implementation of property market control policies in various places will significantly increase the number of buyers who are willing, capable and qualified, and play a positive role in the stability of market expectations.
Lu Wenxi said that since September last year, the property market policy has been optimized many times, releasing rigid demand and improving demand, and the real estate market has generally maintained stable operation. The optimization of property market policies in various regions is based on supporting reasonable housing demand, and implementing city-specific and precise policies is not only a consolidation of the previous effect, but also a further strengthening of market confidence and expectations. "The market has a process of digesting the policy, and the previous policy benefits are still being released steadily, and the accumulation of policy effects will bring greater changes. ”
Yan Yuejin, research director of the E-House Real Estate Research Institute, said that the short-term market attention will be improved, and the policy effect will be accumulated during the Spring Festival, which may be released after the holiday. Once the transaction data from February to March is obvious**, the enthusiasm for buying houses will further heat up, laying the foundation for the steady and positive development of the property market in the first half of the year. (Reporter Wang Haoming, Zheng Juntian, Lu Hao, Zhao Ziyu).