As the Spring Festival is approaching, the film market has also ushered in the most lively schedule of the year - the Spring Festival. In this time, which is regarded as the first schedule of movies, many films are competing to be released, trying to seize this huge business opportunity. According to the data of Lighthouse Professional Edition, as of 10:35 on February 9, the total pre-sale box office of new films in the 2024 Spring Festival has exceeded the 500 million yuan mark. This achievement not only shows the popularity of the Spring Festival film market, but also indicates that this year's film market will have a strong start.
Among the many new films, "Flying Life 2", "Hot and Hot" and "Article 20" have become the top three at the pre-sale box office, leading the box office trend of new films during the Spring Festival. As a sequel film, "Flying Life 2" inherited the popularity and fan base of its predecessor, and its leading position at the advance box office was expected to a certain extent. This film not only carries the audience's emotional memories of the previous work, but also pins on the fans' expectations for the new story. And "Hot and Hot" and "Article 20" can follow, which also shows the attractiveness of these two films in terms of subject matter and content.
The Spring Festival stalls are a major feature of the Chinese film market, and it is also a major test for the film industry. At this time of year, filmmakers and theaters will make careful preparations and layouts, hoping to achieve good results in this important period. Judging from the pre-sale box office, the Spring Festival stalls in 2024 are undoubtedly successful. The pre-sale box office of 500 million is not only a digital breakthrough, but also an affirmation of the entire film industry chain. From the producer to the distributor, to the theater chain and the audience, the efforts of every link have contributed to the realization of this achievement.
In addition to the above three films, there are many other new films released at the same time during the Spring Festival, and the competition is extremely fierce. Each film spares no effort in publicity and promotion, hoping to attract more audiences to the cinema. And the audience's expectations for the Spring Festival file are also multifaceted, not only the story and production of the film itself, but also the festive atmosphere and the needs of family gatherings. In this context, Spring Festival movies must not only meet the entertainment needs of the audience, but also carry more cultural and emotional values.
It is worth mentioning that the success of Spring Festival movies is also inseparable from the support of policies and the norms of the industry. In recent years, China's support for the film industry has been increasing, from capital investment to policy introduction, which has provided a strong guarantee for the development of the film industry. At the same time, self-discipline and norms within the film industry are also constantly being strengthened, providing a good environment for the healthy development of the film market.
Looking forward to the future, with the successive release of new films during the Spring Festival, the box office competition will become more intense. But regardless of the final results, the pre-sale box office of new films in the 2024 Spring Festival has revealed the vitality and potential of the Chinese film market. In this special schedule, every film has the opportunity to show its own style, and every audience has the potential to become a contributor to the box office. We have reason to believe that with the continuous development and maturity of the film industry, the future Spring Festival stalls will be more exciting and write a new chapter for the Chinese film market.