If you want to take stock of the hottest kitchen appliances in 2023, a large number of people must vote for the integrated cooking center.
According to the monitoring data of Aowei Cloud Network (**c), in 2023, the retail sales of the online integrated cooking center - stove steaming and baking part will increase by 139% year-on-year6%；The retail sales of the offline integrated cooking center - stove steaming and baking part increased by 22% year-on-year6%, showing a rapid growth trend.
Obviously, the rapid rise of this sub-category has really injected new vitality into the development of the entire kitchen appliance industry.
Among the participants, in addition to the category leader Fang Tai, a number of "seed" players such as Vantage, Shuai Kang, and Yitian also took the lead, thus pushing the popularity of this track again and again.
So have these top players performed up to their expectations over the past year?
In 2019, Fotile launched the integrated cooking center, a new category of integrated kitchen appliances that was named "the first to reconstruct Chinese cooking" in the industry, which immediately set off a new wave in the market. Sales have exceeded 1 million units in the three years since its launch, and more than 2 million units in five years.
After several iterations, in October 2023, Fotile proposed the first high-end full-scene kitchen appliance solution in China, and released the Fotile Integrated Cooking Center Y series, once again demonstrating its leading innovation.
On January 26, 2024, at the 38th Fotile Cup and 2023 Summary and Commendation Conference of Fotile Group, Mao Zhongqun, Chairman and President of Fotile Group, introduced that the group's sales revenue in 2023 will reach 1762.9 billion yuan, a year-on-year increase of 853%。It is clear that the Integrated Cooking Center series is the main driver of this growth.
According to its introduction, in 2023, the 320 acres of Fotile Future Factory won the Intelligent Manufacturing Demonstration Factory, and the Fotile Integrated Cooking Center was selected as the "China Science and Technology Innovation Business Card" and won the first prize of the Zhejiang Intellectual Property Award.
In 2024, Fotile will continue to break through the boundaries of form, function, aesthetics and wisdom of integrated kitchen appliances. It is not difficult to see from its series of innovative actions that the new paradigm of the kitchen is gradually being reconstructed.
In the domestic high-end kitchen appliance camp, Vantage is also one of the first brands to deploy an integrated cooking center, and will be responsible for it in the product system in 2023.
In this regard, Wang Cao, vice president of Vantage, made it clear that "the integrated cooking center is a strategic product of Vantage, and it is a key node for Vantage to achieve large-scale sales and overall kitchen solutions. ”
It is understood that since the large-scale launch of the integrated cooking center series products in April 2023, Vantage has effectively expanded the sales scale of this category in less than 8 months, and the overall promotion has been relatively successful.
At its peak, monthly sales can reach thousands of units. Wang Cao said, "Relying on the pull of emerging categories such as integrated cooking centers, Vantage will also achieve significant growth in 2023. ”
It is reported that in 2024, Vantage will launch the third generation of integrated cooking center products, and add new functions and advanced formulas to continue to expand and strengthen the category. In this regard, Vantage will continue to invest resources to build it into another major attraction of the brand to obtain greater profits and living space.
As the head enterprise of integrated cooking center, Yitian has been investing in the research of integrated cooking center since 2021, becoming the first enterprise in the integrated cooking industry to deploy integrated cooking center.
Different from the main business of integrated cookers, Yitian believes that in addition to the demand for growth, it can also make the connection between the Yitian brand and young consumer groups through the strategic deployment of the integrated cooking center, to break through the limitations of the category, and to have a more solid ladder in solving the problems of the stock market.
As of 2023, Yitian Integrated Cooking Center has three series: smoke stove elimination, smoke stove steaming, and smoke stove steaming, roasting and frying, forming a rich and diverse product matrix, which can meet the needs of all kinds of consumers.
According to Yitian Intelligence's 2023 semi-annual report, the operating income of other products or services other than integrated cookers reached 6672390,000 yuan, a year-on-year increase of 2315%。It can be seen that a new second growth curve is being built for Yitian, including the integrated cooking center.
At the moment when the share of the stock market share is further increasing, "the integrated cooking center will usher in huge development opportunities", said the relevant person in charge of the Yitian integrated cooking center, "For the common small kitchen reality of domestic families, the more space-saving integrated cooking center is undoubtedly the best solution for upgrading and redressing."
In March 2023, Shuaikang officially launched the integrated cooking center product, and put forward the product proposition of "better performance, better matching, and better cleaning". By the end of 2023, a total of 5 products have been launched in the integrated cooking center category to meet multi-dimensional consumer needs.
After nearly half a year of precipitation and iteration, Shuaikang has applied the unique patented technology of high-temperature pulse pressurization washing to the integrated cooking center products, and refined the selling point of "0 smoke sense", which is more user-sensitive, as the first keyword of Shuaikang to promote the integrated cooking center category.
Under the marketing measures such as joining hands with Gao Yuanyuan and landing many activities across the country, Shuai Kang has successfully built its own differentiated advantages in the integrated cooking center track. It is understood that in 2023, the sales of integrated cooking center products will account for up to 20% of the Shuaikang system.
According to the relevant person in charge of Shuai Kang, at a time when the kitchen appliance market has entered the stock era and the development of the system is in the ascendant, there will definitely be more and more enterprises integrating cooking centers in 2024, and the competition will be more intense. However, for Shuai Kang, the integrated cooking center will still be promoted as a core category, and more matching resources will be given to support it.
As the leader of the integrated cooking center, Fotile's excellent performance on this track not only contributed to the heating up of the track, but also boosted the confidence of other latecomers, and made continuous efforts to continue to increase its popularity.
Of course, the first year of the integrated cooking center entered this track far more than the four brands mentioned above, more than double-digit brands joined, making this track more and more popular. The convenient installation and high-end experience also make this kind of product popular among consumers.
In the context of scenario-based and systematic, as an important part of integrated kitchen appliance solutions and integrated kitchen appliance solutions, the rise of integrated cooking centers has become unstoppable.
In the second half of 2023, with the official release of the group standard T CNHA 1064-2023 "Integrated Cooking Center" of China Hardware Products Association on the national group standard information platform, the development of integrated cooking center has entered a phased summary moment. This is not only an affirmation of the past development of the integrated cooking center, but also provides strong support for its subsequent expansion.
In 2024, the vitality of the integrated cooking center will continue to be unleashed.