Recently, the price rise tide has swept many well-known brands, from Haidilao to Mixue Bingcheng, and then to Master Kong, all of whom have been spared. When consumers are still lamenting that in addition to wages, there is nothing that cannot be raised, McDonald's China also announced the news of price increases. This news has sparked widespread social concern and consumer discussion.
Consumers have had mixed reactions to McDonald's price increases. Some consumers expressed their understanding and believed that in the current economic environment, enterprises are facing the pressure of raw materials, manpower, rent and other costs, and the price increase is a helpless move. Some consumers are disappointed, believing that McDonald's, as a people-friendly brand in their hearts, has increased prices that mean a reduction in "cost performance".
However, in this price increase turmoil, we need to look at the price increase behavior of enterprises rationally. First of all, from the perspective of the industry, price increases are the general trend. With the cost of raw materials, labor and other costs, the operating costs of enterprises continue to increase, and price increases are measures that enterprises have to take in order to maintain normal operations. Secondly, from the perspective of McDonald's China itself, its price increase is not high compared to other brands. It is understood that McDonald's has an average increase of about 3%, and the average increase of products is not more than 2 yuan, which is relatively restrained in the industry.
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Of course, consumers are more concerned about how to eat McDonald's more cost-effectively after the price increase. In fact, McDonald's provides consumers with a variety of preferential channels. First of all, McDonald's regular offers are very rich, including 1+1 all-you-can-match, value**, membership cards, etc., which can allow consumers to enjoy the benefits while enjoying the food. Secondly, limited-time special offers on the McDonald's app or mini program are also a great way to save money that you can't miss. In addition, the coupons in the "McDonald's Shake Gold Store" on the Douyin platform can also allow consumers to enjoy additional discounts while enjoying the food.
In the face of rising prices, consumers need to rationally look at the price increase behavior of enterprises. While paying attention to the best, we should pay more attention to whether the enterprise can continue to provide high-quality products and services. And McDonald's China has been doing a good job in this regard. Even after a slight price increase, McDonald's is still committed to providing consumers with high-quality, value-for-money products and services. From the strict selection of ingredients to the excellence of the production process, from the cleanliness and comfort of the restaurant environment to the warm and thoughtful service staff, McDonald's has always adhered to the customer-centric service concept.
Despite the pressure of price increases, consumers will remain loyal to the brand as long as McDonald's China can continue to provide high-quality products and services. And for those consumers who choose to "de-powder" because of the price increase, maybe they are just leaving temporarily, because in their hearts, the "true love" of McDonald's is difficult to give up. Although McDonald's China is facing certain challenges under the tide of price increases, as long as it can maintain its high-quality products and services and give back to consumers through a variety of preferential measures, it is believed that it can still win the love and support of consumers.