The top three countries in terms of the number of overseas TikTok users are the United States, Indonesia, and Brazil. The number of users is 443480w、4016.59w、3457.22w。In terms of gender, there are slightly more female users than men, mainly female users who are 18 to 23 years old.
TikTok Shop e-commerce has accelerated its global layout, e-commerce in various countries has been selling non-stop, and most Southeast Asian countries have shown a growth trend, among which Thailand, Vietnam, and Malaysia have seen significant sales growth, and the growth rate in the second half of the year is significantly faster than that in the first half of the year.
The growth of the British market is slow, because although the British small stores have a high audience, the conversion is low, and the consumption stickiness is not high.
The U.S. market is even more impressive, with a 184% increase in total merchandise sales and a 139% increase in total merchandise sales, so the U.S. is seen as nexttiktok shopNugget Point.
Southeast Asian countries have good potential for live streaming, and the six Southeast Asian countries all show the potential for steady progress.
Judging from the market share and sales growth rate of various categories in Europe and the United States in the first half of 2023, the beauty and personal care category will be 25With a market share of 41% and a leading market share, the furniture category has great market potential and a growth rate of over 7,000%, which is worth exploring for TikTok European and American merchants.
The category of home improvement materials in Southeast Asia is nearly 20267% of the growth rate is leading, and the number of products in beauty and personal care, ** and women's underwear is high.
Consumers tend to compare whether the values conveyed by the brand are consistent with themselves, pay attention to emotional connection, and do not pay too much attention to **.
78% of U.S. consumers believe that the quality of a retailer's private label reflects the overall quality of the retailer; 30% of Chinese consumers who own luxury cars worth 300,000 RMB or more will be attracted to more interesting brand stories.
Consumers tend to have a "sense of value" in goods, and their definitions of quality are diversified. 70% of Thai consumers are interested in beauty products with natural ingredients and are willing to spend more.
67% of UK consumers have bought furniture in the last 12 months and are more likely to spend more on durable, high-quality furniture than cheap furniture that needs to be replaced frequently.