In the era of national sub-health, from young people to middle-aged and elderly people, pain problems may occur and health needs are all present. With the change of public health awareness, more and more people are willing to "pay" for health preservation, and the physiotherapy market has unlimited prospects. Xiuyu, a big health company, has been deeply cultivated for many years, has 5 10 years of industry-leading scientific and technological barriers, mature digital management model and rich digital marketing experience, and has established more than 1,000 directly-operated stores in more than 40 cities across the country, becoming the "leader" of the health physiotherapy track.
Workplace stress, playing mobile phones for a long time and looking at computers, aging, etc. are all factors that cause chronic pain in the cervical spine, lumbar spine, and limbs. However, due to the difficulties in recruitment, education, lack of talents, and high costs, it is difficult for traditional stores to provide customers with standardized physiotherapy services, and it is even more difficult to expand the scale, so there is never a "super brand" in the industry. Now, Xiuyu has broken this pain point with "intelligent health physiotherapy", quickly occupied the domestic market, and the commercial territory has spread rapidly, and more and more people have learned about Xiuyu's physiotherapy "black technology" and become loyal customers of Xiuyu.
Different from traditional physiotherapy, Xiuyu's physiotherapy projects do not rely on technicians and do not need people to be the main body of services, and 70% of the project services of the store are handled by Xiuyu's unique artificial intelligence physiotherapy robots. These artificial intelligence robots are independently developed by the scientific research team of Beijing University of Aeronautics and Astronautics led by Academician Ni Guangnan of the Chinese Academy of Engineering, and have built-in health solutions of Professor Yuan Lin, the "father of fasciology". To deal with sub-health pain, it has stable strength, deep penetration, high degree of standardization, and fast, accurate and effective massage. Having a Xiuyu artificial intelligence physiotherapy robot is equivalent to having a senior physiotherapist who will not be tired, emotional, and does not need to pay salaries, which can provide customers with consistent high-quality services, and can also adjust the program according to the customer's situation to meet the personalized needs of customers.
The emergence of Xiuyu artificial intelligence physiotherapy robot has brought a subversive revolution to the health physiotherapy industry, which uses technology to liberate manpower, brings customers a professional and efficient physiotherapy experience, and also allows stores to achieve "cost reduction and efficiency increase". In the past, a massage shop had at least 10 employees (store manager, technician, cashier, finance), but Xiuyu can easily open a store with 2 or 3 people, and the on-the-job training time has been compressed from 6 months to 15 days, and customer satisfaction is particularly high, the new customer transfer rate can reach 40% 50%, and the project repurchase rate is about 70% 80%.
In addition, Xiuyu has also continuously optimized and transformed in enterprise management, and has been investing in digital management since 2015, and has successively cooperated with UFIDA, Ali and other companies to build the company's super operation platform, establish a complete big data and Internet of Things management system, and realize the digital management of members, stores, finance and other sectors. Directly operated stores and franchised stores are treated equally, which not only ensures the quality of service, accumulates a good reputation, but also reduces management costs and makes business simpler.
It is worth mentioning that Xiuyu also has a lot of experience in marketing and customer acquisition. Keeping up with the new trend, Xiuyu cooperated with Douyin to use the platform's own digital analysis capabilities to anchor the target group and opportunity groups, realize the accurate delivery of content, and have strong customer acquisition capabilities. The store follows the pace of Xiuyu, enjoys the brand dividend, efficiently incubates potential customers, and easily obtains high-quality customer resources.