Foreword
In 2023, the global economic environment will be highly complex and uncertain under the multiple challenges of the global energy crisis, accelerating inflation, and geopolitical tensions. The same is true for my country, which is a milestone year for the economy to recover after three years of new crown epidemic prevention and control.
At the socio-economic level, the National Bureau of Statistics has preliminarily calculated that the annual GDP has shown a good upward trend.
This is a year of recovery, but also a year of change. The technological and financial environment is changing rapidly, and we are seeing a breakthrough technological leap in artificial intelligence (AI), deep ethical debates, and unprecedented impact in unexpected areas: for example, in the field of entertainment, leaving some indelible marks; I also saw that the real estate industry is still sluggish.
When it comes to the enterprises involved, the alternation of strength and weakness is accelerating, showing a trend of big waves and sand.
On the one hand, countless companies have fallen, especially catering entrepreneurship to start a survival race, 12650,000 were eliminated, which is more than twice the sales volume of catering enterprises in 2022, setting a new high for catering enterprises since 2020! On the other hand, in 2023, the 10 most profitable companies in China (8 state-owned enterprises and 2 private enterprises) will hit a peak in turnover and profits, and the net profit of Kweichow Moutai, which has an a** value of "first brother", increased by about 17 percent year-on-year2%。
Although the competition is fierce, with good expectations for the market, countless new enterprises have stood up, and in the first three quarters, 706 new private enterprises were established in the country50,000 households, of which 23 were newly registered in Guangdong Province980,000, a year-on-year increase of 3252%, ranking first in the country for many consecutive months, which shows that local enterprises are more energetic.
So,Considering all latitudes, which of the companies that are still active in the market this year have shown strong comprehensive strength and have the potential to become the next "first brother"?
Winshare Index will integrate three major indicators: market vitality index, brand influence index, market size index, etc., and statistically release the "2023 List of China's Most Dynamic Enterprises", involvingReal estate, agriculture and animal husbandry, wine, health, catering, finance, automobiles, Internet technology, citiesand other 9 major fields, starting from industry segments, to spy on the distribution of wealth.
There are Internet celebrity cities every year, and there are especially many of them this year.
Looking back on the vibrant cities in 2023, which cities do you have in mind? It is the barbecue in Zibo, the house in Hegang, the village super in Guizhou, the diving master in Tianjin, the Universiade in Chengdu and so ......on
Over the course of the year, major cities have taken turns to bring us many memories, some of them are popular by food, some are out of the circle by folk culture, and some are ...... by special seasonal climateIn short, a hundred flowers bloom.
Winshare Index combines the Internet index, industrial economy, human resources, city popularity, etc"Top 30 Vibrant Cities in 2023".list, come and see, there is no city for you.
Under the Internet feast, new Internet celebrity cities have sprung up.
Since the ** era, the next person to explode may be the most familiar person around you, even yourself. In the city, the particularity of the ** era is also very typical, just like this year's Zibo barbecue.
Just seized the first spring after the epidemic, Zibo took the lead in the circle with barbecue in cities across the country, kicking off the prelude to the marketing of major cities in 2023.
Zibo-related topics at the hottest time have been on the hot search about 1,012 times, and the number of Douyin** has exceeded 21 billion times. The whole country has opened a mode of entering Zizi to catch up with the exam. And the success of Zibo also lies in the fact that they seized the right time and chose to get out of the circle in a way that no one else has, and I have a barbecue. This is not a marketing that Zibo made up at will as soon as he slapped his head. Zibo's barbecue really has a very long history, even dating back to the Zhou Dynasty 2,000 years ago, and the physical remains of barbecue found in Zibo in recent years about 13,000 years ago have been included in the 2022 national top ten archaeological final evaluation list.
Harbin, which ranks second, is like a spring and winter relay race with Zibo. In the past, the first choice for everyone to travel to the city must be the warmer south, such as Sanya, which is overcrowded every winter. This year is a little different, the hottest is Harbin, which is affectionately called Erbin by netizens. Its climate, its snow, and its style firmly grasp the heart of the "little potato in the south", rushing to feel the heavy snow that has never been seen in the south in winter, and experience the joy of jumping into the snowdrift, like a small potato being thrown into the soil.
In this list, Hegang, which ranks seventh, is also worth mentioning. When the housing prices in many cities across the country continue to be the same, often requiring twenty or thirty thousand square meters, the housing prices in Hegang, Heilongjiang are a clear stream. Some young people went to Hegang to buy a house for only more than 50,000 yuan, fulfilling their dream of buying a house. When involution, internal friction, and high mortgage pressure make young people breathless, the emergence of Hegang seems to have allowed some people to find a breakthrough and catharsis point, and Hegang naturally became popular. However, how many people can really give up their original life and choose Hegang without mortgage pressure?
Traditional" influencer cities are still doing well.
Looking at this list again, the Internet celebrity cities that were originally very out of the circle, Chengdu, Chongqing, Xi'an, Hangzhou, etc., are still in a very high position on this list, and netizens still have a high recognition of these new first-tier Internet celebrity cities, especially Chengdu and Hangzhou this year, with the blessing of the Universiade and the Asian Games, making them more attractive.
For example, Chengdu, recently this year, you have to ask ten cities that outsiders want to go to the most, and I believe that Chengdu will definitely occupy a place. As the originator of Internet celebrity cities, its leisure, its fireworks, and its fashion sense have become the first choice for many young people to settle in the city. This year, with the blessing of the Universiade, Chengdu has stepped onto a new level, from the whole country to the world. Whether it is a warm competition or after the competition, the life experience of college students from all over the world in Chengdu has won everyone's attention.
Hangzhou, like Chengdu, the successful holding of the Asian Games has also made Hangzhou once again swipe, coupled with the development of Hangzhou's live broadcast field, many Internet celebrities have gathered, and Hangzhou has become a dream place for many young people.
The boom faded, and urban development eventually returned to industry.
With the improvement of the city's influence and the inflow of population, it plays a very vital role in the city's development to a higher level. However, for small or medium-sized cities such as Zibo, Hegang, Ganzi and so on, the explosion of the Internet is an important step for them to establish cognition, but in the case of insufficient industrial support, the heat gradually fades, and the explosion can only be short-lived. When the boom subsides, the development of the city will eventually return to the industry, to attract investment and stimulate economic vitality.
Expert Statement
Internet celebrity cities are not Internet celebrity cities because of Internet celebrities, but Internet celebrities because of cities.
Yang Zhen. Winshare Think Tank public opinion and industry and economics expert.
Sichuan Film and Television Institute.
Internet celebrity cities are highly eye-catching, which can be regarded as an important media phenomenon and economic phenomenon in 2023. There has never been a year before when so many urban topics have popped up. But it's not surprising to look around and suddenly find out.
Last year's hottest cities were Zibo and Harbin. I believe that it will be difficult for both cities to continue their miracles. Like Hegang, Zibo and Harbin can only be memes in the online world, a kind of "meme" circulating in circles. This is because they lack the two physiques necessary for a true internet celebrity city. First, there is a distinctive, prominent and widely known cultural personality, and it is usually the accumulation of long-term history and regional characteristics. For example, the popular Sichuan cuisine, the strange geographical pattern, or the historical relics.
Second, it has a fiery economic momentum and potential. Only with cultural resources can there be explosive points and topics, and only with economic growth can there be interest and motivation. The world is bustling, all for profit; The world is crowded, all for profit. Culture sets up the stage, economic singing, it has always been like this. Chengdu, Chongqing, Xi'an, and Hangzhou, which were still prosperous last year, were all high-scoring players in these two. They are as strong as the legend of immortality, and they are the envy of many cities in the country. It is impossible for a single player to win the Internet celebrity city. For example, Luoyang, although it has a long history and unique food, lacks economic momentum and potential, and has no motivation to break the circle. Another example is Hefei, although the economic growth momentum in recent years is like a rainbow, but it lacks cultural personality. If you want to raise the bar, take out Nanjing. Then it can only be said that Nanjing is completely crushed by the Yangtze River Delta and the new first-tier cities economically, and the momentum is insufficient.
It is really a kind of fantasy to rely on the popularity of the Internet to bring about the city's economy and renovate the city's appearance. Perhaps because of the fact that we were born in an era when the function of the network was extremely amplified, people are now more inclined to believe that the power of the network and the power of the network is omnipotent. This really doesn't understand the fundamental function of modern ** - although it once created a hegemony that dominates the world and sways people's hearts, but it is the era of the masses, and it is still a wish to control the agenda. But today is different from the past, the characteristics of the Internet and public opinion are that they cannot be controlled, and there will be no more miracles in the era of the public. To paraphrase a sentence, if a city wants to change its fate, it must rely on its own struggle, and it must also consider the trend and trend of the times.
Internet celebrity cities are not because of Internet celebrities, but because of the city. And the city is nothing more than a place where people can live, consume, and start a business freely. Dali and Lijiang are red, but are you willing to live here for a long time? Will you be able to live here for a long time?
This list is exclusively released by Winshare Index Research Center, and the evaluation and research objects are all related companies. By publishing"Corporate dynamism"In the list, we can scientifically evaluate and measure the market activity, publicity and promotion strategies, and consumer recognition of enterprises of different sizes.
In order to ensure the objectivity, accuracy and authenticity of the data, the indicators of the list are composed of objective quantitative indicators and subjective evaluation indicators to ensure objective accuracy and subjective authenticity. The objective quantitative indicators mainly come from Winshare Index, corporate announcements, etc., while the subjective evaluation indicators are assigned to the indicators through interviews and surveys with industry insiders, investors, consumers, etc., and in-depth analysis of public information. In addition, in addition to the indicator system, we set up plus points (such as major technological breakthroughs, etc.) and subtractions (the impact of specific negative events).
Due to objective factors, Winshare Index cannot guarantee the absolute accuracy and completeness of the data, the list is for reference only and is not used as any investment basis, Winshare Index is not responsible for any direct or indirect loss caused by the use of the content of this list.