Dragon and Tiger Leaping Spring Festival file The Spring Festival file is really a schedule that people love and hate. For the audience, many films will be released at once during the Spring Festival, and there are more choices than usual, but because of the large number of moviegoers, they will be spoiled if they are not careful. For the filmmaker, the Spring Festival file is a schedule where opportunities and risks coexist, if you want to make a lot of money, the Spring Festival file is one of the few opportunities in a year, but if you are not careful, you may quickly be drowned in the sea of films, and there will be no return.
After the 2024 Spring Festival file scores were announced, these **, which were originally jokingly called "the weakest Spring Festival files" by many fans, were all above the passing line, and there was no bad movie with one-sided bad reviews.
However, their box office has shown a polarizing trend, some have reached 2 billion, but some have not exceeded 100 million. You must know that in previous years, although there were ** with a box office of less than 100 million during the Spring Festival, there were very few. ** like "Mr. Red Carpet" and "Let's Shake the Sun Together", if it is according to the situation in previous years, it can get a box office of two or three hundred million no matter how bad it is, but it will not work in 2024.
In addition to the 2 cartoons that are at the end of the list, which no one pays attention to, and "Breaking the War", which was released on the eighth day of the first month, there are only 6 main films in the 2024 Spring Festival, which is not much compared to previous years. But it is precisely because the top films are very strong and none of them are obviously left behind, so the films that were ranked behind at the beginning also lost the opportunity to counterattack. Although the score of "Let's Shake the Sun Together" is not low, it is indeed difficult to make the box office go further.
I still remember that "Hot and Hot" and "Article 20" of the Spring Festival file of a certain grand ceremony party have won the honor of the film expected by the Spring Festival, and a group of main creators came to the stage to promote the new film one by one. And Peng Yuchang could only stand alone on the stage when he won the actor award and gave a speech, taking the opportunity to shout to everyone to support "Let's Shake the Sun Together" during the Spring Festival, the contrast is quite strong, and it is distressing.
Since Valentine's Day falls on the fifth day of the Lunar New Year, and "Let's Shake the Sun Together" is also the only film in the Spring Festival file that has certain attributes of a romance film, its film schedule finally picked up on this day. In conjunction with the Valentine's Day theme announcement, "Let's Shake the Sun Together" sent candy, roses and other materials to the cinema to the audience who bought tickets, but some fans of the leading actor found that some cinemas directly sold the gifts, or gave them to the audience of other films as gifts.
Of course, the box office of "Let's Shake the Sun Together" also increased several times on Valentine's Day compared with the day before, but the cumulative amount still failed to break 100 million. That night, the producer Lianrui Pictures issued an official announcement that it would be withdrawn from the Spring Festival file and postponed to March 30 for re-release. The article said that the film made a major mistake in the selection of schedules, and failed the hard work of the director, actors, and many creators and staff in front of and behind the scenes. February 15th is the last day of the screening of "Let's Shake the Sun Together" during the Spring Festival.
Although for the filming of "Get Out! Tumor", "Send You a Little Red Flower", "I Love You! For director Han Yan of other films, "Let's Shake the Sun Together" is the genre he is good at. Although the two leading actors Peng Yuchang and Li Gengxi are young, they already have rich acting experience, and their performance in the movie is also very good. But the Spring Festival stalls are so cruel, and the theater is so realistic.
The filmmaker chose to adjust the schedule, which is actually understandable. After all, according to this trend, it is impossible to win more films, among the films in the front, it is also "Article 20" to counterattack first, and after the head film collectively cools down, there is a high probability that ** will also cool down directly, "Let's Shake the Sun Together" has little room to operate in the Spring Festival to fight for more box office, it is better to change the schedule and take a chance.
But at the same time, many fans can't help but still worry about whether the relatively unpopular schedule on March 30 can really make waves? And after all, many viewers have already seen the film, will the postponement of the release make more viewers spoiled? And the Qingming holiday will start in early April, and "Let's Shake the Sun Together" will inevitably compete with the new films in the Qingming file.
In fact, it is not without precedent for the Spring Festival movie to be changed after it is released. In the 2023 Spring Festival, "Chinese Ping Pong: The Jedi Strikes Back", which is cooperated by Deng Chao and his old partner Yu Baimei, will be released on the third day of the Lunar New Year, but because of poor box office, it was urgently withdrawn from the Spring Festival file after only 2 days of release, and it was changed to be released more than 20 days later. Although it is a husband and wife cooperation between Deng Chao and Sun Li, and there are many popular actors in the film, the final box office only barely exceeded 100 million.
Although there will still be other problems when changing schedules, I still hope that "Let's Shake the Sun Together" has a chance to stand out from the encirclement. I hope more audiences can feel the upward power that this movie wants to convey.