Recently, the first TV series "Flowers" directed by Wong Kar-wai came to an end. The three female leading actors Tang Yan, Ma Yili, and Xin Zhilei all enjoyed the dividends of the director's drama series, while the male protagonist Hu Ge was questioned because of a hot search of "the Chinese people's own Leonardo".
Behind this topic, it also reflects some problems in the marketing strategy of China's entertainment industry.
Hu Ge is a new star in the Chinese entertainment industry, although his development in movies is not ideal, but he has certain achievements in TV series. He has starred in many popular film and television dramas such as "The Legend of Sword and Fairy", "Langya Bang", "The Pretender", etc., but netizens complained that his character is greater than his acting skills. In the flowers that have just been broadcast, Hu Ge's performance was evaluated as peaceful, and the big male protagonist was interpreted as a "camera male protagonist", unable to support the role of "one man and three women", and was satirized as the "big male protagonist" to "big female protagonist", and the completion of the role was not as brilliant as the supporting role.
However, a recent hot search has made him controversial. This hot search called him "the countryman's own Leonardo", which aroused questions from netizens. His performance with Leonardo in movies is not at the same level at all, and netizens consider it incomparable. Although this hot search may be a marketing ploy behind it, this excessive marketing has gone to the point of misleading and exaggerated publicity.
We can see that many celebrities in the Chinese entertainment industry will use various marketing methods to improve their ** rate and popularity. However, there are some problems with this type of marketing. First of all, in order to pursue the best rate, some celebrities will use some vulgar and vulgar means to bring adverse effects to the audience. Second, some marketing tactics may mislead the audience and give them false perceptions. Finally, this marketing method is also prone to arouse public doubts and disgust.
Celebrities in the entertainment industry should be aware that their words and actions have an important impact on the public, so they should maintain a humble and healthy image and avoid using excessive marketing methods to mislead the audience.
Of course, marketing is also an integral part of the entertainment industry. While using marketing strategies reasonably, celebrities should also pay more attention to their own development and improve their acting skills and business capabilities. Only in this way can we win the love and support of more audiences.
In conclusion, marketing is a double-edged sword. Proper use can allow celebrities to get more opportunities and resources, but excessive use is easy to cause public doubts and disgust. Therefore, celebrities should maintain a humble attitude, pay attention to their own development, and avoid using vulgar and vulgar marketing methods, so that the audience will recognize and love their works more.