On June 27, the press conference of the "Metaverse Virtual Image Business Platform" of Hamill Animation Company, a subsidiary of Dongyu Media, and the signing ceremony of the Hamill & Dayu Animation Project were successfully held in Xiamen.
At the event, Hamill Animation announced the grand launch of the "Metaverse Virtual Image Business Platform", based on which Hamill will carry out business cooperation such as IP endorsement, IP authorization, brand implantation, digital collections and IP images into the brand live broadcast room, form a long-term strategic cooperative relationship with more brands, and promote the simultaneous improvement of the brand value of both parties.
Dayu Animation attended the press conference as the first strategic partner, and the guests of both sides warmly carried out the innovative development and integration drive of the "Metaverse Virtual Image Business" on the spot, and jointly looked forward to the bright future of the development of the Metaverse business.
The cooperation between Hamill Animation and Dayu Animation will focus on Dayu's virtual IP (including but not limited to a Zen little monk matrix IP, Si Wuxie, etc.) to build metaverse virtual space scenes, customize IP image digital collections, and create marketing strategy services and landing activities that combine virtual and real. Through the metaverse marketing service, Hamill strives to establish a channel for many brands to reach consumers' real and virtual consumption needs, and create a marketing communication service in the metaverse era that combines advertising and marketing and social interaction.
Founded in 2005, Dongyu Media Group is an entertainment media organization that conducts integrated marketing around celebrity business. Deeply cultivate the star value to empower the brand, from star business to star promotion, with the integrated marketing ability of all-star channels, and create business benefits for customers. So far, it has cooperated with more than 800 brands, more than 1,000 artists, exclusively produced more than 10 variety shows, held more than 30 concerts, and ......made more than 150 self-made star short dramasWith senior industry influence, it has now become a well-known star business operation company in the country.
2020 Mango TV Best Partner, Mango TV Gold Medal Company; In 2019, he won the iQIYI "Qi Pioneering" Award; 2019 Tencent Advertising Fujian Province Regional LKA Brand Service Provider; 2014-2015 Xiamen Key Cultural Enterprise; "Happy Micro Theater" 2013 Top 10 Most Innovative and Energetic TV Variety Shows in the Four Regions of the Taiwan Strait.
Dayu Animation is a film and television media company with IP as the core and animation and comics as the carrier. Launched in 2016, the 3D animation "A Zen Little Monk" has become a phenomenal IP in the domestic animation field, with more than 100 million fans on the whole network. A series of IPs such as "Ah Si and Little Bell" and "Little Carp and Amber" developed later have also gained the love of many female users on Station B and Douyin. The core business includes the production and distribution of original content, advertising production and derivative licensing.
In the future, Hamill will open up more diversified and multi-form business cooperation through resource sharing, new model publicity, operation and marketing, and help the brand open up more possibilities.