The problem with many bosses today is "thinking that pie will fall from the sky".
Traditional entrepreneurs lose to trends, and cutting-edge entrepreneurs lose to common sense.
The trend is greater than the advantage, there is no friend of time, only friend of trend.
A disruptive advantage for newbies, benefiting from trends, but easily self-attributing.
Therefore, successful people are easy to regard ** as ability and accident as inevitable.
As a result, successful upstarts often despise everything, even common sense, and feel that they are gifted and worthy of being bound by the world. Eventually, punished by common sense.
So how do you respond to the trend? There are two ways to do this:
First, follow the trend and go with it, like surfing.
We must not only follow the trend, but also not follow the trend and chase hot spots;
It is necessary to deal with it calmly, but also to be vigilant and not to be overturned by the waves.
Second, it is as long as the sea surface is as still as water, no matter how much wind and waves it looks at from a distance.
This so-called constant should be changed. Nowadays, many entrepreneurs will only "find the market", or "follow the market", 99% of entrepreneurs are the first two, in fact, the really excellent enterprises are "creating the market".
Only by respecting common sense, respecting the law, and being close to the essence can we achieve long-term victory across the cycle.
What is Common Sense?
It's something that is useless when you think it's useful, and something that is useful when you think it's useless.
Common sense works weirdly :
When you follow common sense, she quietly protects you, but does not tell you;
When you don't follow common sense, she will come out and punish you mercilessly.
Paine's Common Sense had a profound impact.
Common sense, of all insights, is the most precious; Common sense is to tell the truth at a cowardly moment when most people "dare not speak"; Common sense is to tell the truth in a moment of confusion that most people don't understand. ”
Paine's "Common Sense" has become an excellent book for Americans because of the fact that his words of common sense are shocking: Ah, I see.
At the moment, a kind of shortcut mania is ravaging the Chinese business world. Colorful bubbles, all kinds of false appearances, all kinds of confused obsessions, all kinds of tangible and intangible **, have made the Chinese people lose their freedom and shield their own nature. What the hell are we supposed to do? Perhaps, only common sense can wake up the force of the Chinese people!
Common sense, that is the law of life that people have been tested for generations. Once upon a time, people were envious of the tide of "pigs who stood on the right side of the wind and flew to the sky"? Pigs that fly into the sky are dead. Ren Zhengfei, just like the son in "The Emperor's New Clothes", said the vernacular that everyone can know. Sometimes, people ignore the wisdom of common sense, laws, or axioms.
Lao Tzu attaches great importance to common sense - the laws and laws of the operation of life. He made a strong judgment: "Know what is always clear." I don't know what is going on, and I do it in vain". And for those who hold plain and simple and abide by common sense, there is a good recommendation: "Knowing Changrong, Rong is the Gong, the Gong is the king, the king is the sky, the heaven is the Tao, the Tao is long, and the body is invincible" (Tao Te Ching, chapter 16).
Nelson Mandela said, "If the sky is dark, live in the dark; If it is dangerous to make a sound, then keep silent; If you feel powerless to shine, then curl up in the corner. But don't get used to the darkness and justify it; Don't be complacent about your own stubbornness; Don't mock those who are braver and more passionate than yourself. We can be humble as dust, and we cannot be twisted like maggots. ”
Paine's "Common Sense" woke up the founding fathers of the United States and allowed them to find the true north of the political system; Ren Zhengfei's common sense, the first group of people to wake up**? Will they find the true north of commerce?
What you need in the future is more important than what you have.
Many truths in this world are often so simple that you turn a blind eye!