As we all know, even if you look at the world, China is one of the largest consumers of dairy products. Especially in the infant formula milk powder track, in recent years, Chinese and foreign brands have entered strongly, and the fierce competition can be imagined, and after years of competition, the market pattern has been preliminarily determined. Since its listing in 2014, Junlebao milk powder has grown rapidly, developed steadily and upward, and successfully broke through with its strong strength, and was nominated for the "Hong Kong Green and Sustainable Finance Award" by virtue of its innovative attempts and outstanding contributions in the field of green and sustainable development, showing the unlimited power of the industry leader.
Seize the opportunity and break through the differentiated track.
In fact, in the early years, the domestic brands in the infant formula milk powder industry faced huge challenges, and the sales of first, second and third sections of milk powder were not significant, so how did Junlebao win the battle in this context? On the one hand, Junlebao milk powder is committed to rebuilding consumers' trust in the quality of domestic infant formula, and on the other hand, it is looking for new brand innovation opportunities through subdivisions.
In 2014, Junlebao milk powder began to lay out the children's milk powder track with the standard of making infant formula, and took giving full play to the important value of children's milk powder in the improvement of the nutritional health level of children aged 3-7 as a key topic, and launched Xiaoxiao Luban children's milk powder. The statement that "dairy is an ideal dietary composition that can meet children's nutritional needs" put forward in the 2022 edition of the Dietary Guidelines for Chinese Residents and the Consensus on Dairy and Children's Nutrition issued by the Chinese Society of Food Science and Technology also once again proves Junlebao's forward-looking vision.
In 2020, Junlebao Children's Milk Powder Xiaoxiao Luban series was upgraded and renewed, and Xiaoxiao Luban Quanwei Love Powder and Xiaoxiao Luban Quanwei All Milk Powder were launched one after another, and they successfully occupied the leading position in the children's milk powder category at the beginning of their listing. The children's milk powder developed by Junlebao through scientific and technological innovation not only meets the needs of consumers for "balanced diet and nutritional diversification with dairy products", but also achieves a sudden emergence in the differentiated segmentation track.
Since entering the milk powder market in 2014, after eight years of hard work, Junlebao milk powder is now a well-deserved head brand in the field of children's milk powder.
Deeply cultivate the road of scientific research and promote quality innovation.
According to AC Nielsen data, children's milk powder will reach a growth rate of 40% in 2020, and the expansion of the children's milk powder market is becoming more and more obvious. Obviously, Junlebao milk powder is well aware of this principle, and it implants the word innovation into all aspects of enterprise development.
In 2021, Junlebao Milk Powder will continue to deepen the R&D track of the whole industry chain, invest 500 million yuan to build Junlebao Dairy Innovation Research Institute, conduct research on the whole industry chain from forage planting, dairy cow genetics and breeding, dairy technology to new product development, and at the same time reach in-depth cooperation with top universities and scientific research institutions at home and abroad, providing comprehensive support for the future innovation and development of Junlebao milk powder. At the beginning of last year, Junlebao won the first prize of "Hebei Science and Technology Progress Award" with the "Key Technology and Industrialization Project of Safety Control of Infant Formula Milk Powder", and Junlebao milk powder's innovative status and technological innovation ability have been continuously recognized by the industry.
Up to now, Junlebao milk powder has been highly recognized in the market through its quality and product research and development. Some industry insiders have publicly commented: "China's backbone dairy enterprises have the strength to dance with international dairy giants on the same stage, and Junlebao milk powder is one of them." ”
Innovate the integration of the whole industry chain and control the quality of products.
Children's health is an important foundation for the health of the whole people, for this reason, the national policy continues to improve, in order to ensure the healthy development of children to do a good role in macro guidance, of course, in addition to the guidance of national policies, the joint efforts of dairy manufacturers such as Junlebao are equally important.
In order to protect children's health and let "the next generation of the motherland drink good milk powder", Junlebao milk powder has innovatively created an integrated model of the whole industry chain, that is, to realize the integrated management and operation of the whole industrial chain of forage planting, dairy farming, production and processing. At present, Junlebao milk powder has built 17 large-scale modern pastures in Hebei, Henan, Jiangsu and other places. In addition, Junlebao milk powder also actively promotes the development of dairy cow breeding, promotes the improvement of dairy cow breeds, and improves milk source standards from the source.
Based on the ingenuity of protecting the healthy growth of children, Junlebao also further promotes the extension of the industrial chain, only in the upstream forage planting link, Junlebao milk powder in the Zhangjiakou Bashang grassland transfer of 380,000 acres of land, the establishment of the original ecological forage planting base; In the process of processing and production, Junlebao milk powder has introduced an international advanced management system, gathered the world's advanced technology, adopted global food safety standards to check products, and created a demonstration sample of the whole dairy industry chain.
There is no doubt that as the trump card of the domestic children's milk powder industry, Junlebao milk powder has become a representative enterprise that can represent the high standards of China's children's milk powder industry after years of development. It's worth the wait.