From self-employed to a representative of the Provincial People's Congress, it took her 10 years to complete the explosion of her life, what is the password behind it? Today, let's follow the reporter to reveal the life of Sun Lixia, general manager of Gansu Dingsheng E-commerce.
Gorgeous transformation, Shanzhen "electrocuted".
In 2013, with the rise of e-commerce, Sun Lixia's clothing business began to decline, and she decided to transform into an e-commerce company with a flexible mind. Sun Lixia, a kindergarten teacher, opened a first-class store through self-study, and since then she has started a journey of "touching the Internet". From the initial daily household appliances to the later sustenances, Sun Lixia has gone through some careful consideration. "My hometown is rich in pollution-free agricultural products such as apricots, fresh broad beans, mountain mushrooms, red grapes, etc., and it is more meaningful to help farmers sell good agricultural products. ”
With the overwhelming number of orders, Sun Lixia, who was single-handed, seemed powerless. She seized the policy opportunity of supporting the development of e-commerce in the county, and established Gansu Dingsheng e-commerce in 2016, from the construction of rural e-commerce service stations (points), county-level logistics sorting and distribution centers, warehousing centers, and distribution operation centers in the same city, and then to the research and development of the "seven-day excellent product" WeChat online sales platform, settled in the "best Gansu" e-commerce online sales platform in the same city, and created an "entrepreneurial alliance". She has broadened the sales channels of special agricultural products through a variety of ways, with annual online sales of more than 4 million yuan, which not only solves the problem of "the last mile" of e-commerce into rural areas, but also provides convenient services for agricultural products to enter the city and industrial products and consumer goods to the countryside. In April 2016, she was awarded the "May Day Labor Medal of Gansu Province".
It is not easy to start a business, but it is done and cherished
From a "layman" to a county-level e-commerce business leader, Sun Lixia's entrepreneurial road is smooth in the eyes of many people, but it is mostly bitter and hard that you don't know. "There are so many difficult things, I forgot a lot of them, I just remember to wipe away my tears and persevere."
In 2018, the construction of rural e-commerce service stations (points) was the most difficult, at that time, the heads of many small shops were very unfamiliar with e-commerce. In the end, she spent a year running all over the stores in 136 administrative villages in 9 towns in the county and built 52 service stations (points).
Still working a week before going into labor. In April 2020, the superior inspected and accepted the construction of rural e-commerce service sites, and Sun Lixia, who was about to give birth, personally drove to the countryside and accompanied the inspection. After a week of acceptance, she immediately went to the hospital for prenatal examination, the fetus has been seriously deficient in amniotic fluid, after a week of hospitalization to protect the fetus, Erbao was born safely.
gnaw the hard bones of cross-border e-commerce. In September 2020, Sun Lixia, who dared to innovate and break through herself, began to try cross-border e-commerce for Southeast Asian countries. Different from domestic e-commerce, a series of processes such as registration, application, product selection, settlement, store management, decoration design, and product operation of cross-border e-commerce platforms are all displayed in foreign languages, which makes Sun Lixia difficult, but in the end, she still relies on the firm will to open the road in the mountains and build bridges in the water, and uses translation software to translate English, Thai, Filipino, etc. sentence by sentence. Intangible cultural heritage products go abroad and go to a broader market.
Entrepreneurship has a starting point, and there is no end to a career
The person in charge of the site trusted and supported me very much, and every time I went to the countryside and returned to the city, they stuffed all kinds of food such as local chicken, local eggs, sesame oil, and vinegar into the car, which was their trust in me and believed that I was there to help them." In addition to the embodiment of its own value, the brilliance of life is more dazzling and brilliant because of the lingering of responsibility, faith and love. The identity of the general manager is a heavy responsibility for Sun Lixia, only to strengthen learning to improve their comprehensive quality in order to better perform their duties, she has participated in Zhejiang University, Yiwu Industrial and Commercial College, Lanzhou University, China International Electronic Commerce Center Training Institute and other e-commerce lecturer training and young and middle-aged innovative talent training, obtained the "national senior e-commerce division" and "T1 level rural e-commerce lecturer" certificate, and set up a professional team, free of charge to the county's young and middle-aged entrepreneurial talents, The person in charge of the rural e-commerce service site conducts training on online marketing, live streaming, and short promotion. In March 2020, the company was awarded the "Provincial E-commerce Poverty Alleviation Outstanding Enterprise" by the Provincial Department of Commerce.
Thanks to her outstanding work performance and full recognition from all walks of life, Sun Lixia was successively elected as a member of the 10th Gaotai County Committee of the Chinese People's Political Consultative Conference, a representative of the 14th People's Congress of Gansu Province, and an executive committee member of the Most Beautiful Grassroots Women's Federation in Gansu Province. "For me, every identity is a responsibility. I will continue to base myself on the e-commerce industry and inject new momentum and strength into the development of rural e-commerce in my hometown and the comprehensive revitalization of rural areas. ”
(Reporter: Chen Yanan).