Xie Qingshuai started the live broadcast again, and many questions sparked heated discussions, why are people so disgusted?
With the advent of the Internet traffic era, the use of personal influence by journalists to promote has become a high-incidence phenomenon, and although this phenomenon is not uncommon in the industry, all such incidents have caused widespread controversy.
Some people see it as a win-win situation. For journalists, by bringing products, they can increase their personal income and rate, promote career development, and at the same time create more sales opportunities for the brand. And for consumers, supporting journalists by buying is also a way for them to express their concerns and attitudes.
However, there are also those who disagree. They argue that journalists should be more cautious and responsible because they use influencers to bring in merchandise, which may involve exploiting people's empathy, choice or pricing issues, or even allegedly exploiting fans.
In"Hebei Xingtai rich man looking for a son"In the incident, the party Xie Qingshuai conducted a controversial live broadcast with goods. Although the sales performance of the latest wave of brand clothing is objective, it was later found that the product ** does not have advantages, and a series of routines are also involved in the live broadcast.
This behavior was criticized by netizens as using journalists' traffic to gain followers and lack sincerity.
Xie Qingshuai stopped live streaming of products, but he did not give up, but worked hard to reshape his personal IP. During this time, he participated in public welfare events and was involved in a heated discussion about the issue of product live streaming. Although his father was initially opposed to him streaming his products, he eventually agreed after a discussion within the family, which also sparked speculation about whether he was acting strangely.
On the morning of January 25th, Xie Shuai turned on the live broadcast of the band again, and the previously released ** showed that Xie Shuai's family, who were preparing the band on the spot, were not sure whether the band would come. During the live broadcast, the family also participated. However, some people think that Xie Shuai is still not sincere enough, attaches too much importance to family affection, and ignores the essence of his career.
During the live broadcast, Xie Qingshuai's popularity soared for a while, but after a napkin hit the shelves, Xie Qingshuai's popularity dropped sharply. The napkin is a single pack of 10 pieces, and Xie Qingshuai claims to be 7The ** of 99 yuan is alleged to cater to fans, and the real ** is not dominant.
Although the live broadcast is regarded as a warm-up, more problems also arise, such as the low quality of the draft, the slow speed of the transmission, and the lack of language expression. Xie Qingshuai said that he would regulate the live broadcast of the band, but the controversy is expected to continue.
As news creators, companies should pay more attention to sincerity and value, avoid simply acquiring fans, and strive to provide high-quality and low-cost products.
Successful live streamers have put in a lot of effort behind the scenes, including choosing products, understanding products, explaining products, and so on. Xie Qingshuai needs to constantly improve his ability, stay sincere, and avoid playing tricks.