[New Year's walk to the grassroots].
Approaching the New Year of the Dragon, the streets and alleys of Shanghai are getting stronger. Walking along the alley of No. 263 Huashan Road, Jing'an District, into the courtyard of the Shanghai Time-honored Brand Pavilion, I saw a "flying dragon" composed of 56 beams of light circling upward, symbolizing the take-off of the national brand. From February 1st, as the opening event of the Shanghai Time-honored Brand Carnival, the "Shengshi Longteng Spring Festival" National Tide New Product New Year Exhibition kicked off here. Bringing together more than 150 new national tide products from well-known time-honored brands in Shanghai, we will present a unique "Shanghai National Tide New Year Event" for citizens and tourists.
Walking into the brand pavilion is like coming to an old Shanghai family celebrating the New Year. "Meilin's luncheon meat, Lifeng's sausages, and this Taikang belly, every year before the Chinese New Year, I will go to the food store on Nanjing Road to buy, and when I go home, I will steam the slices in the pot and make cold dishes, and the whole family likes to eat them. Citizen Wang Lingling pointed to the dazzling array of time-honored foods.
You see, Merlin's luncheon meat is also newly sliced in individual packaging, making it more convenient to eat. Seeing that old customers are so familiar with time-honored brands, Chen Yanlian, a staff member of the brand hall, said with a smile.
Wang Lingling is a veteran employee of Shanghai Watch Factory for more than 40 years, and has personally experienced the butterfly changes of the time-honored Shanghai brand watch for decades. The current Shanghai brand watch applies the self-developed tourbillon movement, advanced technology and fashionable national tide, so that the time-honored brand glows with new vitality. "I had a good friend's son going abroad, so I gave him a Shanghai watch, and the child liked it very much. Wang Lingling said.
In the time-honored brand hall, continuous technology research and development and appearance design have made many "domestic lights" popular. On both sides of a huge and classic "Hero 100" fountain pen model, there are two sets of new gift boxes for the Year of the Dragon, one red and one green. Both pens are limited editions of the Year of the Dragon "Hero 100", which not only depict the lifelike flying dragon with hand-filled and vacuum plating on the body, but also use a spiral cap to add a stylish touch to the traditional fountain pen.
Next to the hero pen is the Guoguang harmonica, which was born in the 30s of the 20th century and brought a new series of zodiac products to the exhibition, and the pattern on the body of the piano is taken from Xu Beihong's "Zodiac Chart". "If the time-honored brand is to continue, there must be innovation. Zhou Weiyi, general manager of Guoguang Harmonica Factory, said that the company's annual sales have increased from 5 million yuan three or four years ago to 20 million yuan at present.
Not long ago, in the third batch of Chinese time-honored brands announced by the Ministry of Commerce and other five departments, 34 brands from Shanghai, such as Hero and Guoguang, were successfully selected, and so far, there are 197 Chinese time-honored brands in Shanghai, ranking first in the country.
At the entrance of the first floor of the brand pavilion, there is a "time scroll" full of science and technology, which shows the audience the birth and evolution of various time-honored brands in Shanghai since the establishment of Huating County in the Tang Dynasty for thousands of years. With the advancement of time, the "Time Scroll" will show the world more and more time-honored brands.
Reporter Ren Peng, Yan Weiqi).