The total retail sales of consumer goods is an important indicator to measure the activity of the consumer market in a country or region. So, how is this data calculated?
First of all, we need to clarify the definition of total retail sales of consumer goods. It refers to the amount of non-production and non-business physical goods sold to individuals and social groups through transactions, as well as the amount of income obtained from the provision of catering services. In simple terms, it is the sum of the retail sales of all goods and services except industrial means of production and production services.
In terms of calculation method, the total retail sales of consumer goods adopts the "full-caliber" statistical method, that is, it includes all types of retail formats and sales channels, such as department stores, supermarkets, convenience stores, online stores, etc. At the same time, the statistical scope also covers various industries and fields, such as food, beverages, clothing, home appliances, automobiles, etc.
For specific calculations, it is necessary to collect sales data of various retail formats and sales channels, and summarize and organize them. For new sales channels, such as online stores, estimates and calibration are also required through specific statistical methods.
The final data on the total retail sales of consumer goods can reflect the size and vitality of the consumer market in a region or country, and provide reference and basis for decision-making for enterprises and enterprises.