Recently, the European Union issued a new regulation, which may have a far-reaching impact on the projection industry and arouse the attention of the industry.
According to FlatpanelSHD, the new EU regulations will come into effect on January 1, 2026, prohibiting the production and import of mercury-containing products, including traditional projector equipment with replaceable lamps, which may no longer be produced or imported in EU countries. Once the regulation is enacted, projectors using lamps will no longer be sold in the EU and consumers will no longer be able to purchase replacement lamps for existing lamp projectors.
While the new law primarily targets light bulbs used in home and commercial settings, the new rules also apply to ultra-high performance (UHP) projector light bulbs. This also means that traditional projectors with replaceable lamps such as UHP may face the fate of complete obsolescence.
The EU firmly said "no", and mercury lamp projection became a trend
It is understood that the European Union introduced new regulations, the fundamental reason is that the traditional bulb projection contains a large number of harmful mercury elements to the human body, even if there is less mercury in some products, but it is also considered to be obviously harmful to the human body, not only not conducive to environmental protection, but also harmful to the health of consumers. This is not allowed in the European Union, where environmental standards are very strict.
As the first generation of original light sources, the mercury lamps used in traditional commercial projection have faced shortcomings such as short life, low efficiency, fast attenuation, and toxic materials, and have already entered the elimination sequence.
Some industry analysts believe that although the upcoming "phase-out" new rules are limited to the European Union, projector manufacturers are likely to stop producing new bulb-based projectors. Because the main market for these lamp projection products will shrink significantly, or it will have a huge impact on some DLP table and Japanese projection brands.
Therefore, in the buffer period of the next two years, how traditional projection brands will "cut" the light source of the bulb, and then "switch" to the new solid-state light source including lasers and LEDs in time will be the "key point" of whether they will continue to retain the market in the European Union.
Beyond the traditional lamp projection, the rise of new forces in laser display.
With the rapid development of innovative technology, the projector market is setting off a revolution on a global scale. At the same time as the introduction of new EU regulations, the change of projector light source display technology is also accelerating, among them, laser projection technology is expected to usher in a new round of rise.
In recent years, laser display technology has gradually attracted extensive attention from the industry due to its significant advantages in brightness and color. In the competition of the next generation of large-size display technology, such as OLED, Mini LED, Micro LED and laser display, laser display technology has become the most active and fastest-growing field.
According to data from Lotu Technology (RUNTO), the scale of global laser projection shipments has increased from 690,000 units in 2017 to 1.45 million units in 2022. This number is expected to further increase to 1.67 million units by 2023, a year-on-year increase of 15%. This series of data fully demonstrates the rapid development and wide application of laser display technology in the projector market.
The implementation of the new EU regulations will help drive the development of laser projection technology. Under the new regulations, projector manufacturers need to improve product performance and enhance the user experience. The laser display technology just meets this requirement, not only has the advantages of high brightness and wide color gamut, but also can achieve large-size display, bringing users a better viewing experience.
In addition, laser display technology is also widely used in the commercial field. For example, in conference rooms, exhibition halls, cinemas and other occasions, laser projectors can provide clearer and more vivid display effects and improve the efficiency of information transmission. With the continuous maturity of technology and the reduction of costs, laser display technology will gradually become popular in the civilian market.
ALPD laser display leads the way in display technology
Laser display is considered to be the best display technology after black and white display, color display and digital display, which inherits the advantages of digital display technology, and also has the characteristics of good monochromaticity, high brightness, strong directionality and strong coherence. Specific to the C-end laser TV,It can solve the problem of ** image full color and color ultra-high definition,It can achieve"Impact the visual limit of the human eye"High-fidelity image。
In 2007, Guangfeng Technology pioneered the world's first ALPD semiconductor laser display technology, which adopts the technical route of fluorescence hybrid multi-color laser and LED, and organically combines the characteristics of small optical expansion and wide color gamut of laser with the high efficiency and speckle-free characteristics of fluorescence, so as to have the advantages of low cost, high brightness, high efficiency, wide color gamut and no speckle, and revolutionarily solve the difficulties encountered in the industrialization of laser display.
In the following ten years, ALPD technology has undergone several development iterations, and the boundaries of market-oriented applications have been continuously expanded, gradually sinking from commercial fields such as cinema projection and laser engineering to larger consumer application markets such as laser TV and intelligent micro-investment.
ALPD technology has broad prospects for market application
The continuous innovation of ALPD technology has made it a reality for laser display to enter the large consumer market, and its exclusive enterprise Guangfeng Technology has also become the leading supplier of core devices in the industry, providing laser light sources, optical machines, screens and other core devices for many downstream brands.
In terms of technical indicators, the brightness of the light source developed through ALPD technology can reach more than 100,000 lumens, and there are currently more than 37,000 laser theater projection technologies around the world, which originate from the ALPD laser display technology of Guangfeng Technology.
In terms of household products, the "industry ceiling" products with ALPD technology as the core are constantly being introduced. 2021Double 11 market-oriented peak meter X1 laser projector,The core of its laser display optical machine is the ALPD technology used,The thickness of the optical machine is less than 2 cm,The efficiency is more than 20 lumens watt,This is also the core device of the opto-mechanical category with the highest energy efficiency ratio in the industry.
The data shows that under the same brightness, the volume of the ALPD laser projector is 30%-50% smaller than that of other light source projectors, and the demand for space is also smaller, and the flexibility of movement and placement is better, and in the same volume, the brightness of the ALPD laser is 2-5 times that of other light sources. At the same time, we pursue the concept of the brightest power and the most economical brightness, and make due contributions to the low-carbon life of the society.
ALPD laser projection saves more than 3 power800 million kWh, carbon reduction 1600 million cubic meters
In terms of energy conservation and environmental protection, in order to achieve the "double carbon" goal, Guangfeng Technology has given full play to the supporting and guiding role of scientific and technological innovation, and actively carried out green and low-carbon scientific and technological innovation actions. Compared with the traditional cinema light source, the energy-saving design of the ALPD laser light source makes it have the characteristics of high efficiency and power saving, and also makes the laser light source very outstanding in energy saving and emission reduction.
As of the first half of 2022, the total operating time of the domestic ALPD laser projection solution is about 2100 million hours, a total power saving of about 38.3 billion kWh of electricity, with a cumulative reduction of about 1 carbon dioxide emissions67.7 billion cubic meters.
In addition, through innovative production technology, the average water consumption per product produced by Guangfeng Technology decreased by 33 percent year-on-year33%, and the average electricity consumption decreased by 28 percent year-on-year61%, waste gas, wastewater discharge and other indicators of the emission compliance rate is 100%. In terms of green and low-carbon technology innovation actions, Guangfeng Technology continues to create economic benefits for customers, and also actively contributes to the early achievement of the national "double carbon" goal.
In-depth practice of ESG concept to lead the development of the industry
Since its listing as one of the first batch of companies on the Science and Technology Innovation Board in 2019, Guangfeng Technology has attached great importance to the in-depth practice of ESG concepts, and has issued an independent social responsibility report for two consecutive years, and upgraded to an independent ESG report in 2021, fully disclosing the company's specific practices in environmental, social, and corporate governance. Guangfeng Technology's effective ESG work has been recognized by professional institutions, and it has been rated A in the Wind ESG rating, ranking in the top 11% of A-shares.
According to the data, Guangfeng Technology is the world's leading laser display technology company, and plays an active leading role in the field of social responsibility that has attracted much attention such as technological innovation, intellectual property rights, and industry development.
As a science and technology enterprise, Guangfeng Technology has always attached great importance to its own social responsibility. Guangfeng Technology said that an excellent and long-term development enterprise has never stopped at contributing commercial value, but also actively assumed its responsibilities as a corporate citizen, continued to lead the development of the enterprise with a green concept, and then promoted the upgrading of the green structure, and strived to write a new chapter of green, low-carbon and high-quality development.
The impact of the new regulations on the traditional lamp projection industry,At the same time, it has also brought the rise of laser projection,And drive the laser display in the current state of technological development,Laser projector has the advantages of high brightness、Long life、Wide color gamut and so on,Therefore, it is considered to be the most promising product of the projection industry to become the mainstream equipment in the future。 Although the manufacturing cost of laser projectors is relatively high, its cost is also expected to gradually decrease as the market size expands and technology advances.
(Guangfeng Technology ISE 2024 Household Core Device Exhibition Area).
In this context, it may stimulate more laser projection brands to accelerate the layout of the EU market. It is reported that at the ISE 2024 exhibition in Barcelona, Spain, which just passed in January this year, Guangfeng Technology brought household core devices to the projection machine, covering outdoor engineering, indoor exhibitions, commercial offices, home viewing and other application scenarios.