I don't know since when, the decoration of the potato flour store of the sister and brother has become tall and noble, seven or eight years ago I was eating in the Erqi Square near the train station, at that time it was still 12 yuan bowl, I heard that the beginning was 25 yuan a bowl, the store is also a very ordinary store, the current store is very different from the past, but what does this have to do with our finances, and listen to the detailed explanation.
First of all, the change at the strategic level, although the sisters and brothers have a lot of franchise stores, they give people the feeling that they are just an ordinary potato flour shop, which is no different from Zhang Liang Malatang, although there are many franchise stores, but the profitability is not very strong, and there is no slogan that people remember at once. Later, the company felt that it was not a long-term solution to compete in the low-end all the time, and it was necessary to take the high-end route, so it learned from Banu hot pot, we all know that Banu is relying on mushroom soup and hairy belly as a strategic breakthrough to grow all the way, so the sisters and brothers spent a lot of money to find the expert consultation who planned for Banu before, and later formulated a differentiated strategic slogan according to their own products: boiling old hen soup, no alum, zero addition, the goddess's cravings. gave himself a very clear positioning, so that everyone remembered to go to the sisters and brothers when they ate healthy potato flour, and went to the sisters and brothers when they ate with the goddess. will also stand out from a crowd of low-end snacks, of course, the unit price is also rising, **the lowest 17 yuan bowl.
Many of our financial personnel are almost the same as before the change of our sister and brother's potato flour strategy, fighting in many low-end financial fields, and we don't know how to extract our value. There is also a lack of clarity in positioning, and the positioning of oneself as a small accountant like most people is just a small accountant, just do a good job of accounting and taxation. If we position our strategy as financial management or management, then we are very different from our previous selves in terms of strategic goals.
Of course, the change of strategy requires all-round changes in all aspects, and the next article will talk about how to decompose and implement the strategy layer by layer.