Shanghai, January 10 (Fan Yubin, Wang Yuehua) How to stimulate the vitality of cultural innovation and creativity, and vigorously enhance the soft power of culture?Huangpu District is the central urban area of Shanghai, the birthplace of red culture, Shanghai culture and Jiangnan culture, and the pioneer of Shanghai's cultural and creative industries.
In June 2018, the Federation of Overseas Chinese in Huangpu District Cultural and Creative Park was established, which is the first overseas Chinese organization established in Shanghai for new overseas Chinese in cultural and creative parks and cultural and creative industries. With the support of all parties, the Federation of Overseas Chinese in Huangpu District Cultural and Creative Park has recently ushered in a new term.
At the general meeting of the Federation of Overseas Chinese in Huangpu District, he expressed the hope that the Federation of Overseas Chinese in Huangpu District Cultural and Creative Park will cast its soul with culture and creativity, and actively contribute to the construction of a cultural power and an international cultural metropolisBased on the excellent traditional Chinese culture and the soil of Shanghai-style culture, we are close to the public's demand for a better life, have the courage to innovate and create, integrate cultural and creative into all aspects of economic and social development, and empower high-quality development and the construction of the "five centers".Spread the voice of culture and creativity, give full play to the role of culture and creativity in promoting people-to-people ties between China and foreign countries, give full play to the advantages of overseas Chinese integration between China and foreign countries, and continuously launch high-quality creative activities and products to show the charm of Shanghai and Huangpu to the world.
The General Assembly of the Federation of Overseas Chinese in Huangpu District, Shanghai. Photo courtesy of Huangpu District Overseas Chinese Federation.
It is understood that the Federation of Overseas Chinese in Huangpu District Cultural and Creative Park has held a cultural and creative design competition since 2020, providing a stage for new overseas Chinese to show themselves and realize their personal social value, attracting many outstanding cultural and creative talents to pay attention to and understand Huangpu, and also contribute to Huangpu's cultural and creative undertakings and economic and social development.
In 2023, the Huangpu District Federation of Overseas Chinese, the Huangpu District Commission of Commerce, and Yuyuan Co., Ltd. jointly planned the "Reshaping Classics and Linking the World - Time-honored Brands Go Overseas Cultural and Creative Design Competition". The organizer selected three representative brands as the design objects: the overseas version of the 2024 Yuyuan Lantern Festival poster, the White Rabbit New Year's gift box, and the Shanghai brand watch dial, to help the time-honored brand empower and rejuvenate, go overseas, and tell the story of the Chinese brand. The award ceremony of the 2nd Cultural and Creative Design Competition was also held at the event.
The scene of the roundtable forum. Photo courtesy of Huangpu District Overseas Chinese Federation.
At the event, the guests shared their views on the theme of "Cultural and Creative Unbounded, Sharing the Future: Promoting Culture to Go Overseas with the Power of Creativity and Facilitating International Exchange and Cooperation".
In today's fast-growing society, how to combine traditional cultural elements with Shanghai-style art and modern aesthetics, values and lifestyles to create cultural projects and IPs with the characteristics of the times?
We must not forget that we are in Shanghai and Huangpu, such a regional characteristic. Li Shoubai, vice chairman of the Shanghai Federation of Literary and Art Circles, chairman of the Shanghai Folk Literature and Art Association, and Shanghai-style artist, said in combination with his own creative experience for many years, "The formation and development of Shanghai-style culture is a process of continuous integration and refinement. ”
How to promote and protect traditional Chinese cultural heritage on a global scale?Shan Lina, the winner of the "Magnolia Memorial Award" in Shanghai and the representative inheritor of Shanghai's intangible cultural heritage "Chinese clothing buckle making skills", believes that it is necessary to take the initiative to "go out" to communicate, interact and exhibit. Based on her own experience, she shared: "I have been wearing cheongsam abroad, and everyone may not feel that the beautiful buckle is actually a work of art, but when there are nearly 10,000 buckle works, it will touch the audience and stimulate their cognition of the buckle." As an inheritor of intangible cultural heritage, Shan Lina said that she has the responsibility and obligation to promote this handicraft to the world, so that more Chinese descendants can understand traditional Chinese culture.
How can we let the world better understand traditional Chinese culture through cultural exchange activities, and give full play to the role of young people to promote the development of cultural diversity?According to Sun Wenqian, Executive Director of the Museum of Contemporary Art, "Young people win the world, because whether it is cultural creativity, intangible cultural heritage or art and culture, if there are no young people to inherit and innovate, there will be no future." Taking time-honored brands as an example, Sun Wenqian said, "We must be able to turn 'old' into 'new' and amplify the preferences of young people into brand advantages." ”
Among the elements of traditional culture, how to extract the oriental aesthetic lifestyle and promote the inheritance and development of traditional culture through the attraction of cultural tourism?Hu Junjie, vice president of Yuyuan Garden, took the Yuyuan Lantern Festival in Paris, France, as an example to analyze the reasons why the Yuyuan Lantern Festival has endured for a long time, is sought after, and goes abroad. "On the basis of traditional cultural elements, we have extracted the oriental aesthetic lifestyle and displayed the most beautiful parts of the Chinese. He said that in the future, the Oriental aesthetic lifestyle will continue to "go out", and Yuyuan will build the "Oriental Life Aesthetics Ecological Alliance". (ENDS).