Recently, the automobile circle has been very lively, before Li Xiang, CEO of Li Auto, known as the "king of Weibo", released a special 2023 annual review, and then there was Zeekr Automobile to promote its own car, but it was equipped with the ** of a friendly car, and they rushed to the hot search on Weibo. Extreme Krypton "overturned".On February 22, ZEEKR Automobile posted a post on its official Weibo to promote ZEEKR 007, wanting to celebrate the official launch of the 10,000th car of ZEEKR 007, but it made a "oolong", with a long promotional picture of NIO ET7. This "oolong" sparked widespread discussion and rushed to the hot search on Weibo.
Subsequently, the official Weibo of ZEEKR Automobile responded with a response: Mistake, the original text has been copied 10,000 times, everyone focuses on the 10,000th unit of ZEEKR 007 off the assembly line, and the press conference of the new ZEEKR 001 on February 27. In this regard, AVATR and Lynk & Co interacted under the response of ZEEKR Automobile on Weibo, asking for more pictures of hand slipping. AVATR said: "Next time you slide your hand and send AVATAR." Lynk & Co Auto Interactive: "Brother, next time you can save some of my pictures in your computer." There are also many netizens who have @NIO and asked to interact with ZEEKR Automobile.
It is worth noting that the auto circle has recently rushed to the hot search on Weibo, and Li Xiang, known as the "king of Weibo", released an annual review on February 20.
Li Xiang's personal Weibo It is reported that Li Auto will deliver 37 in 202360,000 units, a year-on-year increase of 1822%, the annual sales target completion rate is 1253%, winning the 2023 new force sales crown. Competition is fierceEntering 2024, there is no sign of the automobile war stalling, and the delivery of new cars by new forces is also attracting more and more attention. In January, the top seven new power brands in terms of delivery volume were AITO Wenjie, Li Auto, ZEEKR Automobile, Leapmotor, NIO Automobile, Nezha Automobile, and Xiaopeng Motors. In January, AITO delivered 32,973 new cars, an increase of 34% month-on-month76%。Li Auto ranked second in terms of deliveries, with 31,165 new vehicles delivered in January. This means that the new forces have changed hands. However, there is only a difference of 1,808 units in January between AITO and Li Auto. ZEEKR ranked third on the list of deliveries, with 12,537 vehicles delivered in January, down 7% month-on-month. The battle of "exchanging price for quantity" is more intense after the Spring Festival. On February 19, BYD fired the "first shot" of the new energy vehicle battle in the Year of the Dragon. Subsequently, new energy brands such as Changan Qiyuan, Nezha Automobile, and SAIC-GM-Wuling followed up with price cuts, and the focus of competition changed from "the same price of oil and electricity" to "electricity is lower than oil". "The price reduction of leading car companies is even worse for car companies with small scale and insufficient technical advantages. Zhang Xiang, a visiting professor at the Yellow River Institute of Science and Technology, told a reporter from China ** Daily that this year's car market will continue last year's price reduction tide. China's automobile industry needs transformation and upgrading, and needs the survival of the fittest. Some car companies will speed up the digestion of inventory by cutting prices. He Xiaopeng, CEO of Xpeng Motors, and Gan Jiayue, CEO of Geely Automobile Group, both said that the competition in the auto market will be more fierce this year. Cui Dongshu, secretary general of the passenger association, said that the intensification of the auto market war reflects the replacement of old technologies with new technologies and the acceleration of the replacement of fuel vehicles by new energy vehicles. Reviewer: Ren Mingjie Editor: Zhang Lijing Proofreader: Ya Wenhui Producer: Zhang Nan Signed: Peng Yong