Recently, domestic hard-core off-road vehicles have blossomed everywhere, from BJ40, dark blue G318, short-distance travelers, to Ford Liema, domestic consumers can be said to be overwhelmed, and in the context of new cars on the market, there is a car that has been gradually forgotten by everyone, that is, the first phenomenal hard-core off-road vehicle in China - Tank 300.
Tank 300 is the first "intelligent luxury off-road SUV" created by the "Tank WEY" global intelligent professional off-road platform, since its listing at the end of 2020, with good off-road performance and luxurious and comfortable riding experience, it has a lot of fans in China, and at the beginning of the listing, there was also a phenomenon of selling cars at a higher price, at that time, the domestic hard-core off-road vehicle market was just starting, although the appearance of the tank 300 was suspected of plagiarism, but because there were almost no competing products of its own brands at that time, For a long time, the popularity of the Tank 300 in the market was second to none.
However, with the launch of the Ford Horse, it may bring a lot of impact to the Tank 300, after all, the original model is coming, and how many people will choose the copycat model? In addition, the starting price of the Ford Flame Horse may be very close to the Tank 300, in the case of the difference between the two landing prices, I believe that normal people will choose the Ford Spirit, after all, as a legendary model, it has a strong appeal in the world, as a Ford brand family of a long-standing model, a few years ago was officially resurrected, once on the market, it became one of the representative models of the hard off-road SUV, and the Tank 300 also largely borrowed from the appearance of this car, It can be said that the success of the Tank 300 is stained with the light of the Ford Fierce Horse from a certain point of view, and after the Ford Fierce Horse is launched, with its excellent off-road performance and domineering hard-core off-road appearance, it is believed that it will bring unprecedented market pressure to the Tank 300.
Of course, the situation faced by the tank 300 is now "there is a wolf in front and a tiger in the back", if the Ford Horse is running to the tank 300, then the Jet Traveler is unintentionally inserted into the willow, which is positioned as a medium-sized SUV, and it is also the first model of the Jet Tu mild off-road series, although there is no Tank 300 hard core in the model positioning, but the appearance is not much better, with the people's **, making this car has become a heavyweight player that cannot be ignored in the off-road market, according to statistics, in December 2023, The monthly sales volume of the Jet Traveler is 11,672 units, while the tank is only 5,670 units in the same period, which also means that the Jet Traveler has snatched a lot of Tank 300 customers, and the loss of Tank 300 customers, with more and more off-road models like Formula Leopard Leopard 5 and Deep Blue G318 on the market, is now just the beginning.
However, it should be admitted that although the product power of the tank 300 has gradually fallen behind, it has been surpassed by rising stars such as the Jet Traveler and the Formula Leopard Leopard 5, but the impact of the tank 300 on the industry is very far-reaching, it will push the original niche hard off-road SUV to the mass market, and lower the threshold for entry, even now, consumers will add the tank 300 when comparing competing products between off-road vehicles, but now when it comes to the tank 300, it is indeed a bit cheap and old-fashioned, I still sighed with emotion.