In 2023, as the most competitive year in the auto market in recent years, due to the weakness of automobile consumption, major car companies will fight a big battle, even in the second half of 2023, the domestic auto market will briefly usher in a wave of consumption recovery, but according to the survey data, only 374% of dealers completed the annual task. It is worth noting that this is under the premise that most models in the auto market have generally reduced prices, and there are still most car companies that have not completed the task, which shows that the current situation in the domestic auto market is still grim, so where will the auto market go in 2024? Uncle Che believes that judging from the current situation, the general environment of the 2024 car market is not optimistic.
First of all, the global economic environment has had an immeasurable impact on the auto market, the wave of anti-globalization is intensifying, and the troika of investment, consumption and exports that drive the domestic economy has declined in an all-round way, even though it is currently in the recovery stage, but the recovery process is slow. On the other hand, in recent years, the fluctuations in the financial market have had varying degrees of impact on the domestic market, such as the bursting of the property market bubble, the credit crunch, etc., resulting in consumers' spending power is not as good as before, naturally, the automobile market has inevitably been affected by the economic downturn.
In 2024, this economic downturn will not stop, so the impact on the car market is direct and drastic, and the most obvious impact is naturally the luxury brands with a higher premium rate, which are represented by Mercedes-Benz, BMW and other luxury brands, whose ** discount this year is expected to be further expanded, some luxury entry models such as Mercedes-Benz C-class, BMW 3 series, Audi A4L entry model naked car ** or less than 200,000 yuan, perhaps some people do not believe that ** will be so low, However, in the past, when these cars were generally sold at more than 300,000 yuan, no one thought that today's naked cars have entered the range of 200,000 yuan to 350,000 yuan, so consumers who want to buy luxury brand models can hold on to the currency and wait for a wave of greater discounts.
The shrinkage of the luxury brand model market must be accompanied by the expansion of the ordinary brand market, at the moment when consumption is difficult to boost, consumers pay more attention to practicality and cost performance when buying cars, which are represented by BYD, Geely, Great Wall and other models, and have launched many new energy vehicles with high cost performance, the general price is between 100,000 yuan and 200,000 yuan, and the product power of these cars has leapfrog competitiveness, which will lead to the bursting of the bubble of the previous high-premium models, and the consumers who are willing to be the big boss and pay for the brand are gradually decreasing, will be more pragmatic on the demand side.
In general, the competition in the automobile market in 2024 will only be further intensified, and the first war must be the main theme of 2024, if the luxury brand can also exchange price for volume in 2023, then this move may not be too easy to make in 2024, and now the penetration rate of new energy models is getting higher and higher, and its impact on the traditional fuel vehicle market should not be underestimated, and the new energy models of luxury brands are all uncompetitive "miscellaneous cars" without exception, Gone are the days when it couldn't attract consumers through product power, and sold cars with just logos.
In 2024, the competition pattern of the automobile industry will enter a period of deep reshaping, that is, the car companies in the market will enter a state of polarization, the stronger the stronger, the weaker will be abandoned by the market, 2024 should be a year of more fierce competition and more differentiated competition pattern. In the face of a strong attack on new energy vehicles, many fuel car brands must seek a way out from it, once a luxury brand now has to think about where the next market breakthrough is, Uncle Che believes that today's highly involuted market is a good thing for consumers and car companies, on the one hand, consumers reduce the cost of buying cars, on the other hand, they force car companies to improve their product strength, which is quite beneficial for the long-term development of China's auto market. Finally, let's wait and see whether the outlook for the auto market in 2024 is accurate.
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