After years of development, the domestic smartphone market has entered a mature stage, which also means that the competition between mobile phone manufacturers will become more and more fierce. Recently, Canalys, a well-known data agency, released a sales report on the domestic smartphone market in 2023. According to the report, in 2023, China's smartphone market will ship about 27.3 billion units, down 5% y/y.
At the same time, Canalys also announced the sales ranking of the domestic mobile phone market in 2023, and its Chinese-made mobile phone manufacturer OPPO has achieved a market share of 16% with 43.9 million shipments, ranking among the top three in the domestic market, and the performance can be said to be quite good. The reason why OPPO has been able to achieve such results is that it has adopted a dual flagship strategy of image flagship + folding screen flagship, which makes its high-end products popular with users in the market.
Smartphone shipments and annual growth rate in the Chinese mainland market in 2023).
Taking OPPO's latest generation of small foldable OPPO Find N3 Flip as an example, this small folding product has won the favor of many users with its many advantages in image and practicality. For example, in terms of practicality, it has a piece of up to 326-inch large outer screen, this external screen is not only a vertical display that is more in line with user habits, but also has more than 10 native application cards to ensure that the basic functions of the mobile phone can be used on the external screen.
In addition, OPPO Find N3 Flip has an adaptive engine on the external screen, which can support some of our commonly used applications, such as WeChat, Douyin, Station B, Weibo, etc., we can chat WeChat on the external screen without expanding, and users can directly type on the external screen, and even open the payment code to pay, open the applet, send Moments and other operations.
The OPPO Find N3 Flip has a rich ecosystem).
It is such a practical OPPO Find N3 Flip that will be so popular in the market. According to data released by IDC, another data agency, in 2023, OPPO will achieve a market share of 30% in the domestic vertical folding market segment, ranking first in China. From here, we can see that OPPO's dual flagship strategy has played an important role.
IDC data shows that OPPO ranks first in the vertical fold market).
Now that 2023 has passed, 2024 has arrived. And at the beginning of 2024, OPPO has given everyone a surprise, the new OPPO Find X7 series can bring users an excellent experience in terms of performance and image. Especially the OPPO Find X7 Ultra, this phone is equipped with a one-inch dual periscope quad main camera configuration, which can meet the needs of users to take photos at different focal lengths and different environments, and even 30X and 60X focal lengths can have excellent performance.
The Oppo Find X7 Ultra 30X still delivers detail at the focal length).
With such an excellent product at the beginning of the year, it is foreseeable that in 2024, OPPO will continue to make progress and achieve better results on the basis of 2023. It is also recommended that if you want to change your phone in the near future, you can consider OPPO products.