China is a big textile country, and the textile industry, as an important pillar industry of the national economy, has a long history of development. With the deepening of global cooperation and the increasing prosperity of international cooperation, the textile market is becoming increasingly competitive.
At the moment of overcapacity, how to enhance the core competitiveness and create differentiated advantages of textile enterprises to achieve high-quality development has become an extremely critical issue. Pan Sheng Textile, as a 30-year veteran fabric manufacturer in Keqiao, Shaoxing, which has been focusing on knitted fabrics for 30 years, is gradually exploring its own solutions.
Entering the game with cloth, accumulating steadily
Pan Sheng Textile belongs to Shaoxing Shenglian, its founder Mr. Pan Hongjun began to do business in 1993, engaged in the textile industry, and since then with the "cloth" indissoluble bond.
Jiangsu and Zhejiang textile industry since the Tang and Song dynasties has a history of 1,000 years, in the 80s of the last century, the modern textile city in a corner of Keqiao sprouted and took root, Shaoxing entrepreneurs in the market seized the historic opportunity, a large number of enterprises rose rapidly. The founder of Pan Sheng Textile is a first-hand witness to the changes in Keqiao's textile industry and witnessed the official renaming of Keqiao Textile City as China Textile City.
From the initial market research, he was keenly aware that knitted fabrics are still a blank market in Shaoxing and have broad development prospects, so he focused on meeting the market's demand for first-class fabrics. From the very beginning, the operation of Pansheng Textile has adhered to the product quality as the center. All knitted fabrics must be inspected by themselves before delivery, and every cloth inspector must undergo strict training and assessment. From insisting on 100% manual full inspection, to following the trend of science and technology combined with machine inspection to reduce manual errors, we have made steady progress in the textile field step by step.
From entering the bureau with cloth to unremitting accumulation, Mr. Pan Hongjun took advantage of Keqiao's deepening opening up to the outside world when buyers from all over the world were aiming at the China Textile City market. In 2006, Shaoxing Shenglian was established, focusing on the international market, successfully expanding its export business territory, covering Europe, the United States, Argentina, Mexico and other places, and reaching cooperative relations with international brands such as Forever 21, Zara, H&M, Costco, etc. During the same period, the company completed the extension and development of the upstream industrial chain, invested in self-built weaving factories and printing and dyeing factories, and built a profitable moat.
Now, in order to better adapt to market demand, Pansheng Textile follows the development outline of "internal and external dual circulation" and gradually takes root in the domestic market, injecting sustainable power into the long-term development of the enterprise.
Strictly control the quality and create a brand competitive advantage
In the past, as long as the product was good, now we have to do a good job of brand reputation to avoid falling into the first war", said the founder of Pan Sheng Textile.
Quality is the guarantee of brand reputation, and the reason why Pansheng Textile can succeed is also well versed in this. In order to control the quality, Pan Sheng continues to innovate in quality control and has its own set of insistence - double quality inspection, that is, adhere to 2 quality inspection processes, and increase the cutting rate by 2%-3%.
Generally, after the fabric is dyed and processed, its quality will be inspected normally. Although the current level of machine inspection is constantly improving, the identification rate of defective products can not be 100%, and the manual re-inspection process can effectively eliminate the problem of omission due to rapid machine inspection, so that the product quality can reach the best level.
In the conversation with the person in charge, we learned: "There is an account period for textile delivery, if the quality is not good, the customer will deduct the payment, do a good job of quality inspection, and we can sleep more at ease." Therefore, the products that have passed the double quality inspection are well received and welcomed by downstream customers, who feedback that "Pan Sheng's fabrics can make an average of 300 more pieces per 10,000 clothing orders, which can save a lot of loss costs." This unique and strict process of 100% machine inspection and manual re-inspection of comprehensive materials has also been recognized by many overseas customers for exemption from inspection.
In the face of strong competitors and large-scale production waves, Pansheng Textile relies on stable quality, meticulous service, and punctual delivery to win the reputation of customers, well avoid the first war, and embark on a road of sustainable development.