Redmi Lu Weibing finally succeeded in killing Xiaomi Lei Jun

Text |AI Blue Media, Author |Leaf.

2. Tao Ran, edWei Xiao.

At that time, Lu Weibing did a very good job, not to mention other mobile phone manufacturers, even Xiaomi's main brand, Lu Weibing didn't save face when he was ruthless, and he would fight when he should.

For a while, there was a lot of ridicule in rice noodles, and Mr. Lu worked hard to kill Xiaomi, a friendly businessman, as soon as possible.

Five years later, Redmi is still Redmi, but Lu Weibing really "killed" Xiaomi's Lei Jun.

Just last night, Lei Jun announced that in order to focus more on the automotive business, Lu Weibing, president of Xiaomi Group, concurrently served as the general manager of the Xiaomi brand, and said:

In the future, he will also be the keynote speaker at the Xiaomi mobile phone conference, and the first one is Xiaomi 14ultra.

For many years, the daughter-in-law has become a mother-in-law. Lu Weibing, who was born in Redmi, finally replaced Lei Jun and became the core face of Xiaomi's brand mobile phones.

This is a substantial change.

On the one hand, for a long time in the past, even if Lu Weibing jumped out of the role of the head of the Redmi business early, and was promoted all the way from the president of China to the president of the group, with more real power and management scope, but if he does not get the stage of Xiaomi brand mobile phones from Lei Jun's hands to the outside world, the label on his body is still firmly bound to Redmi.

Even though Lin Bin is basically in a semi-retired state, Lei Jun will also focus most of his energy on Xiaomi's car building, but if he doesn't get the Xiaomi brand mobile phone from Lei Jun's hands to the outside world, Lu Weibing can't sit on the name of Xiaomi's new No. 2 person.

Now, it's much more than the name.

On the other hand, this also means that for Xiaomi mobile phones, Lei Jun finally let go completely and devoted himself to the car-making business to create a new Xiaomi.

Five years ago, Xiaomi implemented the dual-brand route, Lei Jun handed over Redmi to Lu Weibing, and now Xiaomi walks on two feet (Xiaomi basic disk + Xiaomi car), Lei Jun handed over Xiaomi basic disk to Lu Weibing.

What can Lu Weibing do, then he must "thank Mr. Lei for his trust." Serving as the general manager of the Xiaomi brand is a huge responsibility and an honorable mission. We will definitely go all out and continue to make progress in the established direction. ”

Compared with the past, the current Lu Weibing is much more low-key and restrained, and in the past year, there have been few battles, that is, fighting with OnePlus.

This is not Lu Weibing.

In the whole circle, who doesn't know Lu Weibing's ferocity. Whether it is the press conference of the Redmi mobile phone series or Weibo, Lu Weibing back then was like a picture of arresting whoever was going to do whom, and he didn't even give up.

But now, it's much more peaceful. Of course, the identity has changed.

In December 2022, Lu Weibing was promoted to president of Xiaomi Group, which, in Lei Jun's words, was a milestone that announced the smooth handover of Xiaomi's management.

In the group photo of the group's latest leadership core in the next year, Lu Weibing sat on Lei Jun's left hand side. At the same time, Xiaomi announced the establishment of the Group's Operation and Management Committee and the Group's Human Resources Committee. Lei Jun called it the first major event at the beginning of 2023, and it is "a far-reaching change in the history of corporate governance".

Figure: Group photo of Xiaomi's core leaders, Lu Weibing is in the front row from the right.

In the Xiaomi Economic Management Committee, which includes almost all of Xiaomi's current senior executives, Lei Jun personally serves as the director of the Economic Management Committee, and Lu Weibing is the deputy director.

Step by step into the core of power, and then become the power itself, Lu Weibing is gradually "replaceing" Lei Jun, especially this time from Lei Jun to get the big stage of the Xiaomi brand mobile phone conference. After all, the Xiaomi brand mobile phone is the most core IP of Xiaomi at the moment, and it is also the first IP directly to the outside world.

In fact, many people may have expected that after Lei Jun announced the construction of the car, this IP would eventually fall into the hands of Lu Weibing, who was originally the external spokesman for Xiaomi products second only to Lei Jun.

But Lu Weibing still shortened that time to one year.

In 2023, Lu Weibing, as the president of Xiaomi, will lead the business idea of paying equal attention to scale and profit.

This year, on the one hand, Xiaomi has successfully established a firm foothold in the high-end market, in the words of Lei Jun, "Xiaomi's high-end has been pushed for three or four years, and finally some achievements have been made".

In October last year, Xiaomi officially released the Xiaomi 14 series, and the sales volume has reached 600% of the first sales of the Xiaomi 13 series within 5 minutes of going on sale, and the sales volume during the first sales period has exceeded one million units.

On the other hand, Xiaomi has secured the third place in the world.

On January 16 this year, Lu Weibing posted a report card on Weibo:

In 2023, in the context of the continuous decline of mobile phones**, it will achieve steady improvement in four quarters, gradually narrow the gap with the top 2, and gradually form the head brand pattern of Apple, Samsung and Xiaomi in the world.

Lei Jun gave a thumbs up directly.

Figure from Lei Jun's like.

According to the Canalys report, Xiaomi's global shipments reached 146.4 billion units, with a market share of 13%, maintaining the third position in the world and also the first among domestic mobile phone manufacturers.

The credit is great, and it is logical to go one step further.

However, in the past year, we must also see that Lei Jun is still on the front line of Xiaomi brand mobile phones, adding a lot of points to Xiaomi mobile phones as a whole.

Next, after Lei Jun handed over the stage of the Xiaomi brand mobile phone, it was up to Lu Weibing personally.

It is conceivable that after the handover of the keynote speakers of the mobile phone business, the 14 ultra press conference expected to be held at the end of February is destined to become a time slot.

Rebus no longer stands on the platform, and the work of stacking, sincerity, self-development, high-end and other labels to penetrate the minds of users and prevent users from "making trouble" has also fallen on Lu Weibing's shoulders.

The release of Xiaomi 14 Ultra has also become the unveiling ceremony of the "Lu Weibing Period", and the only variable lies in the product itself - Lu can always hold this mobile phone, can the mobile phone hold the market?

At least within Xiaomi, everyone is quite confident in this super-large flagship machine that is intended to compete for the 8gen3 machine king.

According to a number of digital bloggers, the Xiaomi 14 Ultra continues the optical tone route of the 13 Ultra last year, but the hardware configuration is more radical: the new Leica optical full-focal length four-camera scheme, the telephoto macro is complete, and the main camera is upgraded to Sony's latest flagship lyt900.

"The image and tech tree is full, and there are unexpected new tricks on top of Leica. ”

Even, even the satellite communication technology that Huazi debuted in 2023 is said to be standard on the Xiaomi 14 Ultra. Self-developed projects such as materials and batteries also have new outputs; The experience problem of the feel of the rear cover lens module has also been optimized.

For Huami OV, it has long been a consensus that "all should be piled up" in its own super large cup. With this configuration of Xiaomi 14 Ultra to support Lu Weibing's debut, the parameter level is obviously enough.

The only problem is that the cost of raw materials such as chips may be high in the near future, and the super-large cup must be stacked, and the two are superimposed, so that the high Xiaomi can not hold it down again.

According to rough calculations,Including image、Communication、Battery and other configurations,Xiaomi 14 Ultra's basic stereotyped scheme costs about 700 yuan,Referring to last year's Xiaomi 13 Ultra 5999The initial price,The floor price of this super cup is likely to exceed 6000 yuan。

This statement from Xiaomi's internal employee Weibo is confirmed***

For Lu Weibing, how to explain ** is undoubtedly a challenge. Fortunately, perhaps because of the extremely impressive sales of the Xiaomi 14 14 Pro series, or because of the satisfactory results of market research, the company is full of confidence in this super large cup: the stock volume has doubled in the same period, and the release time is much earlier than expected.

The stage has been vacated, and the product itself is sincere, and Mr. Lu's debut depends on the market feedback.

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