18 years ago, a young man stared at the children who were pouring out of the school, his eyes were full of melancholy, he was Yu Junyi, the founder of the Limei brand.
At that time, Yu Junyi's career was in the first stage, and the turnover of 13 cosmetics stores was developing rapidly, but he made a decision that was incomprehensible to ordinary people - he resolutely gave up the cosmetics business and turned to explore the cause of adolescent myopia prevention and control.
Soon after he first set foot in the field of adolescent myopia prevention and control, Yu Junyi suffered a devastating blow: the abandonment of partners, the bankruptcy of enterprises, and even the brands he operated had a serious reputation storm. Yu Junyi, who experienced setbacks, did not give up, and began to devote himself to research, successively going to the United States, Germany and France, just to explore the truth about the prevention and control of myopia in adolescents.
As a result, with a good glasses that can delay the control of the power** and fall in love with reading and learning as the core, the APA Youth Eye Health Program combined with vision training and eye care products came into being.
In those years, the Internet and electronic technology were booming, and it was also a year of rapid growth of the "small glasses" group, and the demand for myopia prevention and control among adolescents was rising year by year, and the corresponding industry chaos was frequent.
In that era, due to the lack of supervision, "false propaganda and exaggerated efficacy" emerged in an endless stream and developed rapidly. But Yu Junyi is a person who admits death, and he must adhere to "scientific prevention and control" to the end, and he must make "money that is beneficial to society".
In the process of struggle, he found that only "magic can defeat magic", so Yu Junyi waved his hand and gave up nearly 50% of the income to fight against the water - to provide all the services such as "optometry, vision filing, and vision training" charged by other institutions for free! And spent millions of dollars to carry out hundreds of public welfare activities of eye care and eye care science popularization regardless of the cost, just to promote the scientific concept of myopia prevention and control. With the blessing of the magic of "free + public welfare", Shilimei has sprung up, gained a firm foothold in the chaotic industry and gradually stepped onto the top of the industry, and has been widely praised by the society and the world.
18 years later, when Yu Junyi stood in front of the school again, the difference was that behind him stood more than 2,670 Shilimei people across the country, inheriting his myopia prevention and control "Weidao Journey", fighting side by side with him, in line with the common original intention of "protecting the eyesight of students", operating Shilimei such a brand with a lofty mission.
As he recalls the past scene after scene, he said:"Man is born,It is very fortunate to do something that you feel is worthwhile and happens to be beneficial to others! Fortunately, because of the career of Shilimei, I have met too many diligent and down-to-earth Shilimei people! Fortunately, because of the career of Limei, I have met too many caring teachers and children's parents, grandparents, and grandparents! ”Myopia prevention and control, we will stick to the end!