Jia Ling and her movie "Hot and Hot" have attracted much attention. Not only because Jia Ling succeeded in **100 pounds, but also because she carried this inspirational work to the Spring Festival stalls. The momentum of "Hot and Hot" is so fierce that it even surpasses films such as "Article 20" and "Flying Life 2". At the same time, 4 films including "Mr. Red Carpet" starring Jia Ling have also been withdrawn to make way for "Hot and Hot".
Jia Ling has become an "inspirational idol" for the whole people. Once "disappeared", she now frequently appears in roadshows and various interviews, and even held a concert. She has a new look, wearing a yellow dress, her hair is permed into black wavy curls, and her feet are on high heels, and fans are very emotional about it. Jia Ling used to please the audience with funny, but now she has begun to take the route of appearance.
On the one hand, Jia Ling enjoys the praise of fans for her appearance, and on the other hand, her movie results are far ahead, and she fully enjoys the benefits of success. However, at the same time, more and more people began to be dissatisfied with Jia Ling's way of doing things, and her reputation was unconsciously negatively affected.
Netizens complained that Jia Ling's marketing methods were too exaggerated, and some even felt disgusted by it. Some people even sent more than a dozen ** in a row to express their dissatisfaction with Jia Ling. At the same time, some netizens lamented that even if a major event like the Guizhou wildfire occurred, the popularity of it was far less than that of Jia Ling**, which also caused people to think deeply about the current situation of entertainment to death.
Jia Ling's movie "Hot and Hot" caused widespread controversy after its release. In addition to criticizing her for her excessive marketing and overemphasis on her personal appearance, some ridiculed her as if she had been commercialized and packaged into a product like other commercial stars. Some people accuse Jia Ling of catering to the mainstream of aesthetics, and whether she is fat or thin, it is seen as catering to the expectations of others, a phenomenon that is considered sad. These negative reviews also affected the reputation of her film "Hot and Hot", resulting in the film's poor box office trend, and even surpassed by "Article 20" and "Flying Life 2".
Despite the film's relatively high schedule, the audience's attendance was not ideal. Netizens believe that the poor box office performance of "Hot and Hot" shows that the quality of its film has failed to attract the audience's sustained attention. In fact, since the release of the film, many netizens have criticized the film for only focusing on catering to aesthetic trends and ignoring the essence of the original work, and even industry insiders have spoken out to express similar views. As the discussion of the film continues to heat up, the negative voices have not decreased, on the contrary, they have intensified. Some bloggers even set up special features to criticize "Hot and Hot", and their headlines were also full of aggression, such as "What's wrong with Jia Ling, she just wants to make money", "When commercial interests empathize with the weapon, good movies no longer exist" and so on.
In one of them, seven sins are accused of "Hot and Hot": first, the criticism is directed at excessive propaganda, and second, unbridled hype, which renders what should be ordinary into something abnormal. Later, it involved the behavior of guiding the water army to comment and creating gender antagonism, and also questioned the weakness of the film's content and whether Jia Ling's acting skills were satisfactory. Further, he pointed out that the filmmaking was too inclined to the sketch style, and finally accused such films of lowering the overall standard of Chinese films.
Criticism poured in, and the behind-the-scenes documentary of "Hot and Hot," which was scheduled to air today, had to be postponed. During this period, netizens expressed their concern and support for the wildfires in Guizhou.
In the face of the strong response of **, Jia Ling and her team chose to keep a low profile and not respond too much. As for whether the reputation of "Hot and Hot" can be reversed, it remains to be observed. The public expects Jia Ling to return to the essence of film art with a more mature attitude.