Zhang Yimou has been successful in the Spring Festival stalls for two consecutive years. Last year, "Man Jianghong" defeated "The Wandering Earth 2" and became the No. 1 at the total box office; This year, "Article 20" surpassed "Bear Infested 10", "Flying Life 2" and "Hot and Hot" to win the Japanese crown and become one of the strongest movies in the Spring Festival file.
What is the secret behind his success? First of all, the subject matter is crucial. Although "Article 20" is not as good as other films in terms of comedy, entertainment and emotional value, and it is not as suitable for family viewing as "Bear Infested: Reversing Time and Space", it is this serious theme film that does not fully fit the atmosphere of "Happy New Year" that has achieved great success during the Spring Festival, and continues to schedule films, and the box office is expected to reach 2.6 billion yuan.
Although "Flying Life 2" and "Hot and Hot" each have their own audiences, they can only be regarded as specific types of films, and only because of the comedy elements and Jia Ling's **100 pound incident have attracted a wider audience. And "Article 20" belongs to the same category as "I Am Not the God of Medicine" and "All or Nothing", and the success lies in the fact that the subject matter is national.
I Am Not the God of Medicine" dared to challenge the taboos in reality and speak up for the disadvantaged, so it sold 3.1 billion yuan, and has a Douban score of 9 so far0 points, it is difficult to surpass domestic films. "All or Nothing" has a rating of only 69 points, but it sold 38 because of the national curiosity hunting psychology500 million yuan, becoming a phenomenal hit in the summer file.
Article 20 tells the story of "legitimate defense" and touches on topics closely related to public life, such as righteousness and courage, school bullying, etc. In addition, conforming to the trend of the times is also the secret of Zhang Yimou's success. Always following the preferences of his audience, he remains highly sensitive to pop culture, and understands that works aimed at young audiences must be fast-paced and engaging. He pointed out that the film should first attract people, and then express the profound meaning.
Online Literature Awards His films' fast-paced editing and reversals, steady and accurate pacing, and rich plot and cast have all captured the attention of audiences. Zhang Yimou is also in the field of online dramas, preparing to shoot e-sports dramas and criminal investigation dramas to meet the needs of young audiences. In terms of personal career, he is no longer satisfied with getting an honorarium, but has become a big man with wealth and the right to speak. His success comes from a keen eye for trends and a constant pursuit of change.