Original title: Only in normal times can you catch the traffic that "falls from the sky".
This winter, Harbin is on fire. During the New Year's Day, Harbin received a total of 304 tourists790,000 person-times, achieving a total tourism income of 591.4 billion yuan, the number of tourists received and the total tourism income reached a historical peak.
Behind the data, there is a high amount of discussion on the Internet and many three-dimensional and vivid details, such as the first meeting held in the shopping mall, the public drove private cars to pick up tourists, the restaurant put frozen pears in front of tourists, and the merchants launched sweet tofu brains to meet the special needs of tourists. In these non-stop hot searches, we see the enthusiasm and sincerity of Harbin, and it is these specific and touchable little things that shape the travel experience of tourists and the reputation of Harbin.
Recently, the journey of "small sugar orange" that has been chased by the whole network is also born from this ice and snow tourism boom. 11 children from Guangxi "bravely entered Harbin", and everywhere they went, they were warmly welcomed, and triggered a "two-way rush" between Heilongjiang and Guangxi. Guangxi packed 11 truckloads of fruit to Harbin, and many scenic spots announced that they would be open to the three northeastern provinces for freeHeilongjiang prepared 100,000 boxes of high-quality cranberries to be sent to Nanning to protect the freedom of cranberries in Guangxi. Netizens sighed: "It's good that the north and the south are linked as a family." ”
Lenovo has several previous cultural and tourism hotspots, if the "Zibo barbecue" is the fireworks in the world, the "special forces tourism" is the youth, and the "city walk" is the slow-paced leisure, then the fire in Harbin is the human touch in the ice and snow. Enthusiasm and boldness is the character of Northeast people, and now the image of Northeast people is bold and enthusiastic in the context of the Internet has a more concrete interpretation, becoming a new cultural symbol of Northeast tourism.
At present, the cultural and tourism consumption of young consumer groups pays attention to the combination of online word-of-mouth and online experience. This is an important reason why online word-of-mouth can continue to drive offline consumption. For a place to form a good online reputation, it is inseparable from the blessing of traffic. Netizens jokingly called the sudden concentration of traffic on the Internet "pouring wealth and wealth", which not only highlights the huge blessing effect of Internet traffic, but also shows that this kind of traffic has the accident of "falling from the sky".
Whether it is Zibo before or Harbin today, it is not difficult for us to see their commonalities: they are warm, down-to-earth, and willing to listen. In the face of the continuous release of cultural tourism demand, Zibo and Harbin have strengthened their awareness of interaction, responded quickly, and made concerted efforts in terms of service and supervision. It is precisely this characteristic that allows them to successfully catch the "pouring wealth".
Of course, the work is not a moment. Today's explosion of Harbin tourism is inseparable from the development of Harbin's ice and snow industry and the spread of ice and snow brands over the years, as well as the improvement of local service awareness and service level.
Taking ice and snow as an example, as early as January 2023, Harbin launched a "100-day action" for winter ice and snow tourism. The 39th China Harbin International Ice and Snow Festival, which opened recently, has launched more than 100 activities with eight themes, including ice and snow history, ice and snow tourism, ice and snow culture, ice and snow art, and ice and snow sports. As He Jing, Secretary of the Party Leadership Group and Director of the Heilongjiang Provincial Department of Culture and Tourism, said in an interview, "Harbin's popularity this winter is actually not accidental, and it has been prepared for a year."
The flow always fluctuates, how long will Harbin be hot?Who will be the next city to come out of the circle?It's all unknown. However, it is certain that there is no direct application of the "out of the circle" template on the Internet, in order to get more attention and form a good reputation, it is still necessary to better establish the connection between people and the city, make life more convenient, make transportation more convenient, make communication smoother, and make services more diverse. In short, only in normal times can you catch the traffic that "falls from the sky". (Zhang Yongqun).
*:Light**.