Original title: "Internet celebrity city" is new again, and the consumption potential of cultural tourism is great.
Frozen pears in the restaurant", "* carpet on the street", "Erbin, you make me feel strange" ......The topics that frequently appear on the hot search show that in 2024, the first "Internet celebrity city" to come out of the circle is Harbin. From Zibo, Shandong, which is a smash hit for barbecue, to Xi'an, Shaanxi, which has a city that never sleeps in the Tang Dynasty, and then to Luoyang, Henan Province, where Hanfu ladies are gathered, ......Wave after wave of "Internet celebrity cities" have been launched, reflecting the high popularity of cultural tourism consumption.
* The Economic Work Conference pointed out that it will actively cultivate new consumption growth points such as smart homes, cultural and entertainment tourism, sports events, and domestic "trendy products". In recent years, China's cultural tourism consumption momentum has continued to be released, providing unlimited opportunities for the development of the cultural tourism industry. All localities may also wish to find a new trend of cultural and tourism consumption from the phenomenon of constantly emerging "Internet celebrity cities", grasp the "traffic password" to attract and retain customers, fully tap the potential, and truly make cultural and entertainment tourism a new consumption growth point.
Relying on features, create highlights. Counting the "Internet celebrity cities" that have been on the hot spots, they all have their own "unique secrets". In Harbin, a variety of ice and snow entertainment, unique bathing culture, etc., have attracted many southern tourists;In Xi'an, more than 5,000 years of civilization, 3,100 years of city history, and more than 1,100 years of capital history are the "golden signboards" of this ancient cityIn Zibo, the barbecue "soul three-piece set" of "oven + biscuit + dipping sauce" is also unique in the national barbecue industry......The city's character is the original attraction that makes visitors decide to embark on a journey.
Integration of culture and tourism to improve quality. Nowadays, the leisure mode of tourists is changing from "catching up with scenic spots" to in-depth sightseeing and interactive leisure at the destination. Go to Harbin ** Street to watch the Oroqen reindeer performance, go to the Gansu Museum to take away a "horse stepping on Feiyan" cultural and creative products, and in Wuhan ** a "Night on the Yellow Crane Tower" immersion light and shadow performance ......This kind of tourism is not only fun, but also has a strong cultural flavor. People have higher and higher requirements for the quality of cultural tourism services, and they are looking forward to experiencing the traditional culture and customs of tourist destinations in a variety of ways. This requires that we continue to increase the supply of high-quality cultural and tourism products, create a richer product and service matrix, and better meet the diversified, personalized and high-quality cultural and tourism consumption needs.
Do a good job of service and focus on experience. From last year's Zibo to this year's Harbin, the "pet fan" style of soliciting customers is impressive. For example, in order to catch this "pouring wealth", Harbin came up with new ideas and presented its intentions. The airport pop-up greeted guests, the subway station distributed free scenic ferry tickets, and a warm station was set up on the square. Tourists want to take pictures of the snow with the moon, and a round artificial moon is raised by a drone over the Hagia Sophia. Even Harbin citizens who "don't go to the restaurant, don't take a bath, don't drive a broken car all over the street, have tourists to say hello, and give free guides" have become part of the travel experience. All localities should seize the opportunity to improve the "hard facilities" such as urban infrastructure and scenic spot construction, and also seize the opportunity to optimize the "soft environment" such as tourism and consumption atmosphere, and treat guests with sincerity and sincerity.
It is believed that the potential of cultural tourism consumption will be fully released, and the needs of the people for a better life will be better met. (leaves).
*: People's ** Overseas Edition.