[News Events].
The report of the 20th National Congress of the Communist Party of China proposed to solidly promote the revitalization of rural industries, talents, culture, ecology and organizations. Among them, cultural revitalization is not only an important part of rural revitalization, but also injects vitality into the realization of comprehensive rural revitalization.
Reporter Observation] Carrying out the pilot project of cultural industry empowerment for rural revitalization is a powerful measure to promote the effective protection and utilization of rural human resources and natural resources, and it is also an important project to integrate production and marketing, and integrate agriculture, culture and tourism. On September 11, 2023, the Ministry of Culture and Tourism, the Ministry of Education, the Ministry of Natural Resources, the Ministry of Agriculture and Rural Affairs and other departments jointly issued a document to announce the first batch of 63 national cultural industry empowerment rural revitalization pilot lists, and Haimen District of Nantong City and Sucheng District of Suqian City were selected.
Walking into Changle Town, Haimen District, Nantong City, a key town of rural tourism in the country, Zhang Jian Memorial Hall, Yisheng Wenbo Park and other popular tourist destinations and Internet celebrity check-in places have gathered many tourists, and the vivid practice of integrating the integration of agriculture, culture and tourism and promoting rural revitalization is in full swing here. The villages around the main town, such as Zhongnan, Yisheng, Guangonghe, and Balie, have taken advantage of the town's vigorous development of the cultural tourism industry and have created their own cultural tourism business cards.
At the same time, Haimen has also created regional public brands such as "Fresh Haimen" and "Haimen Gifts" according to local conditions, driving the development of the entire agricultural industry chain, building a new cultural tourism service model, and providing more space for the integrated development of agriculture, culture and tourism. Last year, Dongbuzhou Citizen Farm Pastoral Complex and Qinglonggang 1806 Scenic Area were successfully selected as provincial key cultural tourism projects, and 10 projects, including Zaixiang Culture, Sino Guochao Cultural and Creative Cup Pot R&D and Design, Shishan Cultural Tourism Commercial Complex, and Dongbuzhou Animation Creation Training Base, became Nantong Municipal Key Cultural Industry Projects.
In June 2023, the Jiangsu Provincial Department of Culture and Tourism, the Provincial Department of Human Resources and Social Security, and the Provincial Rural Revitalization Bureau jointly issued the "Implementation Opinions on the Construction of Intangible Cultural Heritage Workshops to Help Rural Revitalization", which put forward a series of specific requirements for the construction of intangible cultural heritage workshops from the aspects of extensive employment absorption, cultivation of outstanding talents, enhancement of innovation capabilities, broadening marketing channels, and strengthening publicity and promotion, and launched the first batch of provincial intangible cultural heritage workshops in July. The "Implementation Opinions" proposes that by 2025, 100 intangible cultural heritage workshops of various types will be built in Jiangsu Province.
The "Implementation Opinions" put forward a series of main tasks, including promoting the organic integration of intangible cultural heritage protection and inheritance with local realities, and vigorously developing home-based and flexible employment positions such as handicraft, processing and manufacturing; Focus on the poverty alleviation population and low-income people in rural areas, and give priority to absorbing them for employment in intangible cultural heritage workshops; Strengthen R&D, design, production and sales, deepen industrial linkage, and launch "intangible cultural heritage +" and "intangible cultural heritage" series products; Support and encourage intangible cultural heritage workshops to enter tourist attractions, historical and cultural districts, and build production experience sales platforms.
On December 13, 2023, 60 projects, including Nanjing Osmanthus Duck Intangible Cultural Heritage Workshop, Yuhua Tea Production Skills Intangible Cultural Heritage Workshop, and Foot Cake Intangible Cultural Heritage Workshop, were successfully selected as the first batch of provincial intangible cultural heritage workshops after selection and recommendation, material review, expert review, and social publicity.
Among the 60 workshops, 28 are based on representative intangible cultural heritage projects in the food category, 13 are from traditional art projects, and 19 are from traditional skills projects. Among them, there are 21 representative projects of intangible cultural heritage at the national level, 31 at the provincial level, and 8 at the municipal level, creating a strong atmosphere of extensive participation of the inheritor group.
As of the end of last year, a total of 563 intangible cultural heritage workshops at the municipal and county (city, district) levels had been set up in various parts of the province, driving 120,000 jobs and achieving sales of 42.5 billion yuan in 2023.
In recent years, the cultural industry has empowered rural revitalization, improved the modern cultural industry system, established a talent gathering mechanism, and cultivated cultural brand ...... in combination with the endowment of rural cultural resourcesThe vitality of Jiangsu's rural revitalization has been continuously released, and it has always been in the first phalanx in the country.
On May 30, 2023, this newspaper launched a special series of reports on "Cultural Industry Empowering Rural Revitalization", focusing on the practices and experiences explored in the practice of rural revitalization in various parts of the province, and injecting first-class momentum into the cultural industry to empower rural revitalization.
Industrial prosperity is the foundation for increasing farmers' incomes, agricultural development, and rural prosperity. Gathering chains into groups, Jiangsu has changed individual handicraft workshops into "large workshops" for production, turning traditional crafts into modern industries, and effectively extending the rural cultural industry chain.
Skillfully "embroidered" out of the revitalization of the road Xuzhou sachet "fire" mentioned in the article, the sachet culture has a long history of Mazhuang Village, Jiawang District, Xuzhou, the old factory building of more than 2,000 square meters has been transformed into a sachet cultural compound, integrating sachet research and development, production, sales, exhibition, etc., and the sachet cultural compound with bursts of Chinese herbal medicine incense has realized the closed loop of the sachet industry and accelerated the evolution of sachet production from a scattered small workshop of more than a dozen people to the development of industrial agglomeration. Wang Xia, deputy secretary of the Party committee and director of Mazhuang Village, said: "Since the industrialization of sachets, the annual output value of Mazhuang sachets has reached more than 8 million yuan, becoming an industry and pillar industry for enriching the people, driving the employment of more than 400 villagers in the village and more than 3,000 people in the surrounding areas. ”
Millennial Suzhou embroidery weaves rural revitalization "splendid map" in the article, with a population of nearly 20,000 people in Zhenhu, more than 75% of the family income comes from embroidery, the entire Suzhou embroidery town has more than 8,000 embroidery girls, more than 400 embroidery workshops and embroidery studios, and the annual output value of the entire industry is nearly 2 billion yuan. The local government has also set up a service center for entrepreneurship to provide farmers with a series of services such as entrepreneurship consultation, project promotion, and business guidance, and provide free training for farmers with entrepreneurial aspirations to help them master embroidery skills and entrepreneurial skills.
Industrial transformation and upgrading is inseparable from the "golden key" of talents. The Action Plan for Promoting the Competitiveness of Cultural Industries in Jiangsu Province (2022-2025) proposes to implement the rural revitalization strategy, strengthen the local talent team, and vigorously develop county-level and rural characteristic cultural industries.
Xiwang Village's characteristic industries drive the village to enrich the people, and a pinch of purple sand soil achieves the transformation of "Huxiang", it is written that Fan Zefeng, secretary of the general party branch and director of the village committee of Xiwang Village, Dingshu Town, Yixing City, has multiple identities such as master of ceramic art in Jiangsu Province and master of traditional skills and skills in Jiangsu Province. Under his leadership, a group of outstanding technicians of the cooperative have also begun to teach apprentices for free. The "Qinglan Twinning Project" organized and implemented by the cooperative has facilitated the pairing of 380 pairs of mentors and apprentices.
"Guangfu Nuclear Carving Rich People" pays attention to the cultivation of cultural talents. Guangfu Town aims at the cultivation of high-skilled talents, cooperates with Suzhou Academy of Arts and Crafts and other institutions, pays attention to the dual cultivation of academic qualifications and skills, creates a "carving class", and creates the first Suzuo Arts and Crafts College in Suzhou to accelerate the cultivation of local craft talents. The town also organizes craft talents to participate in seminars, skill competitions, famous teacher pairing and other activities, so that the backbone can mature faster and the younger generation can emerge faster.
Exploring digital transformation, Jiangsu's rural cultural industry has created more sparks in the innovative development of new formats and new models.
The Jiangsu Path of Cultural Industry Empowering Rural Revitalization - The Land of Fish and Rice, Culture Casting Soul Cohesion" is a drum and call for new business formats. The article wrote that Yixing launched the country's first purple sand industry Douyin live broadcast base in Dingshu Town, and in the past few years, the number of merchants settled in the live broadcast base has increased from more than 2,000 to more than 8,000. He Haiyang, the person in charge of the base, said that the live broadcast volume of Zisha has multiplied geometrically in the past two years, and the Douyin account of "Tingting Zisha" has developed into a live broadcast room with a monthly commodity transaction volume of more than 15 million yuan.
At the same time, the "Jiangsu Path of Cultural Industry Empowering Rural Revitalization - The Land of Fish and Rice Culture Casting Soul Cohesion" also speaks for the new cultural model. According to the article, in line with the development trend of industrial digitalization, the digital intangible cultural heritage Suzhou embroidery works of Suzhou embroidery master Yao Jianping were launched on AntChain, and all 24,000 pieces of digital Suzhou embroidery were sold out within 27 seconds of being launched. In the country's first embroidery digital cloud platform - Suzhou Embroidery Town on the Cloud, users can explore Suzhou Embroidery Town and the surrounding attractions of Suzhou Western Ecotourism Resort, learn about characteristic towns, provincial masters, Suzhou embroidery skills, Suzhou embroidery stories, and select a wide range of Suzhou embroidery cultural and creative products. The new consumption, new scenes, new cultural tourism, and new ecology of Suzhou Embroidery Town are realized on the cloud.
Jiangnan Times reporter Qian Haiying).