On January 9, Dongfeng Group Co., Ltd. (00489HK) announced that the company's parent company, Dongfeng Motor Group, Dongfeng Motor Company, has annual cumulative vehicle sales of 242120,000 units, down 17% y/y. According to official news, Dongfeng Motor Company will sell a total of 52 new energy vehicles in 202340,000 units. Among them, 430,000 new energy passenger vehicles were sold.
In 2023, Dongfeng Company will implement the "Three-Year Action for Transformation and Upgrading" to promote the transformation of products from mainly fuel vehicles to equal emphasis on fuel and new energy. Dongfeng independent passenger car has built three major brands: Mengshi, VOYAH and Dongfeng, among which the "Dongfeng" passenger car brand has formed a new pattern of three product series: Dongfeng Fengshen, Dongfeng Yipai and Dongfeng Nano, and with the cooperation of brands such as Fengxing and Venucia, it has comprehensively promoted the transformation of new energy.
The first model of the luxury electric off-road brand "Mengshi" Mengshi 917 was launched in August last year, and a total of two versions were launched, and the price of the extended-range version was 63Starting at 770,000 yuan, the price of the pure electric version is 69From 770,000 yuan. The Mengshi 917 is the first model of M Tech's Mengshi intelligent off-road architecture, which has achieved 7 firsts in China and won the "Top Ten Cars of the Year" award.
The annual sales volume of the high-end new energy brand "VOYAH" exceeded 50,552 units, a year-on-year increase of 160%. Last year, VOYAH launched the VOYAH Chasing Light, the New VOYAH FREE, the New VOYAH Dreamer, and the VOYAH Chasing Light PHEV, and the sales volume continued to rise. According to the data, VOYAH began to enter an upward curve from the sales volume of more than 3,000 units in March, and the sales volume exceeded 6,000 units in October, suddenly 7,000 units in November, and exceeded 10,000 units in December, and the sales growth rate far exceeded that of domestic automobiles**.
Facing the mainstream market, the first pure electric SUV SKY EV01 on Dongfeng Fengshen's "Mach E" aluminum-based lightweight platform was officially launched. Dongfeng Nano, a national pure electric professional brand, was released, and the first model, Nano 01, was launched in the first week of the new year. The first model E 007 is positioned as a medium and large sedan, which has completed a long-term test and will be pre-sold in the near future, and is scheduled to be officially launched in the first quarter.
In the next three years, Dongfeng will invest 50 billion yuan in the field of independent new energy, iteratively launch 18 independent passenger car new energy models, and launch 22 commercial vehicle basic models. In 2024, the company will electrify 100 new models of Dongfeng's own passenger car brand. By 2025, the annual sales of new energy vehicles will exceed 1 million, of which the sales of new energy vehicles in the three major product series of "Dongfeng" brand Fengshen, Yipai and Nano will exceed 700,000.
Note: This data is based on the official information on January 9, 2024, and is adjusted from the "21 independent new energy passenger and vehicle models and 17 new energy commercial vehicle base models" officially released on November 11, 203.