Recently, the famous Japanese female table tennis player Ai Fukuhara participated in the domestic live broadcast for the first time. Although the promotion had been carefully carried out beforehand, the number of viewers at the beginning of the live broadcast was only a few thousand, and the sales were as low as 230,000 yuan, so that both parties feel deep regret and helplessness.
Ai Fukuhara has caused an uproar over her divorce, and her notoriety is commonplace, including accusations of violating other people's marriages and being accused of being accused by her ex-boyfriend's wife. In addition, her career in China has also suffered a blow and her reputation has been lost. Last year, she was dismissed as an associate professor at a school. In the face of difficulties, Ai Fukuhara decided to focus on the Chinese market, expecting wider support and understanding.
Ai Fukuhara warmed up for the event a week in advance, showing her praise for Chinese food and memories of playing in China to arouse the interest and attention of a wide range of viewers. However, after the live broadcast began, the number of ** people was only a few thousand, and the total sales were only 230,000 yuan, which obviously did not achieve the expected effect. The merchant was a little uncomfortable on the spot, and finally reluctantly shortened the live broadcast time.
In an exclusive interview with Ben**, Ai Fukuhara expressed surprise and loss at the unsatisfactory delivery of this live broadcast. Although she had hoped to achieve sales results like the big names, the actual results made her feel lost and helpless. However, the strong athlete has made her determination clear that she will persevere and actively adapt to better meet the needs of Chinese consumers.
Ai Fukuhara was in a uproar because of her divorce, and was accused of meddling in other people's marital careers, and was even targeted by her current boyfriend's ex-wife. Last year, he was also removed from his position as an associate professor at an educational institution. These things have had a negative impact on Ai Fukuhara's image and career, and her reputation in Japan has been frustrated.
Although this live broadcast operation has gone through many difficulties, there is the dedication of a group of team members behind it. After repeated scrutiny and careful planning, we have selected the products to be displayed, and strive to give full support throughout the live broadcast process. However, despite all the efforts, the results did not meet expectations. This made all team members feel deeply guilty and helpless, and also made us deeply reflect on how to understand the market needs and meet the audience's interests.
Some experts gave their views and comments on the failure of Ai Fukuhara's first live broadcast with goods. They believe that the failure stemmed from Ai Fukuhara's bad reputation in Japan and the controversy caused by her divorce from her ex-husband. At the same time, it also puts forward higher requirements and challenges for celebrities in the Chinese market, and they need to work harder to adapt.
Ai Fukuhara received rave reviews, and the frustration of this live broadcast became a hot topic. Some netizens feel sorry that the merchant may not have returned to its original cost, and also regret her setback; Others felt that she had an advantage and now did not perform well, and was disappointed and heartbroken. However, some people expressed sympathy and encouragement for Ai Fukuhara, understanding that it would take time for her to adapt to the Chinese market.
Although the effect of the last live broadcast was not satisfactory, please believe that Ai Fukuhara will not give up easily. She will continue to learn and strive to adapt to the needs of the Chinese market, and seek more appropriate live streaming strategies. In addition, thanks to the increasing popularity of live streaming in the entertainment industry, we hope to see more and more celebrities joining this ranks and creating more brilliant results together.
Live streaming has become popular in recent years, bringing business opportunities to celebrities and providing viewers with a rich shopping and entertainment experience. As it continues to grow, it is expected to have a profound impact on our living culture, society, and even the industry as a whole.
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