Human life is inseparable from food, but also inseparable from the existence of beverages, especially in the strict summer, how about I want to make a beverage brand to find processing?
1. China's current per capita beverage consumption is still lower than the average level of the world, and with the continuous improvement of national living standards, the potential of the beverage market is huge. At present, the development of beverages such as nutrition, meals, physical enhancement and intelligence, and leisure will highlight the future potential of the beverage market.
2. The state and the industry encourage the development of some low-calorie beverages, healthy and nutritious beverages, refrigerated fruit juice drinks, live bacterial milk-containing beverages, and functional beverages, which should almost exist in such a state.
How to design a refreshing beverage packaging design?
1. The color of the beverage packaging pattern needs to be particularly distinct.
Different from the traditional packaging design, the creative packaging design is particularly distinctive in terms of pattern and color, and has a strong sense of visual impact. After adjusting the color brightness and hue of each fruit, not only the shape is more novel and eye-catching, but also the color of various drinks is fresh and bright.
2. The beverage packaging design is unique.
When consumers see this drink at first sight, the first feeling is that it is very innovative, usually such a beverage creative packaging design can not only arouse consumers' interest in taste, but also many people buy it because of the good-looking shape, suitable for taking pictures of the characteristics of concave shape.
3. The selling point of beverage packaging is clear, and the main visual is drawn.
Packaging design is not only a more beautiful work, but also must convey to consumers the selling point positioning of such products in the first time, such as some low sugar, fresh fruit pressing, rich in vitamins and so on. Only products that are unified from positioning, planning and design can give consumers a unified brand impression.
The above is a brief introduction to the market prospects, as well as a summary of the relevant factors of packaging design in beverages.