In the era of e-commerce, brick-and-mortar stores in Japan are still thriving, attracting a large number of consumers. In contrast, China's brick-and-mortar stores are increasingly difficult to compete with e-commerce. This raises the question of why brick-and-mortar stores in Japan are still able to compete with e-commerce, while China's is not. In order to solve this mystery, we need the success of Japanese brick-and-mortar stores and the advantages of China's e-commerce.
Physical stores in Japan have a unique charm that makes customers want to take the time to experience and explore. This charm is mainly reflected in the following aspects:
1.Experiential Consumption: Most brick-and-mortar stores in Japan focus on experiential consumption, where customers can not only purchase products in the store, but also gain a cultural immersion. For example, a kimono shop not only shows customers kimonos, but also tells about the history and culture of kimonos. This kind of experiential consumption allows customers to come not just to shop, but to experience a special journey.
2.A way to integrate into life: A brick-and-mortar store in Japan is not just a place to do business, but also a way to live. Whether it's the aroma of pour-over coffee in a boutique café or an intimate reading space in a bookstore, there's plenty to feel comfortable and relaxing. It's an environment that makes customers want to take the time to explore and experience, not just to rush shopping.
3.Tradition and ingenuity: Some long-established stores in Japan sell not only their products, but also their traditions and ingenuity. These stores are like living museums, where customers are participating in the inheritance of a culture while shopping. This emotional connection is far deeper and more lasting than a simple sale, making customers want to visit the physical store again and again.
Japanese consumers have a different understanding and way of shopping than in Japan. They pay more attention to the quality of the product and the experience during the shopping process. On the contrary, consumers in our country prefer the convenience of online shopping. This cultural difference has led to a marked difference in consumption patterns. In Japan, shopping is an art, a way to pursue the quality and experience of life. In China, shopping pays more attention to efficiency and convenience, and pursues everything fast and direct. This cultural difference is at the root of the difference in consumption patterns between the two countries.
E-commerce in our country can be said to be part of a way of life. The e-commerce platform provides the convenience of completing shopping without going out, which is very suitable for the fast-paced life of modern people. In addition, e-commerce offers more options than brick-and-mortar stores, as well as transparent and personalized recommendations. These advantages have made e-commerce develop rapidly in China.
Whether it is a brick-and-mortar store in Japan or an e-commerce store in Japan, they all show the unique charm of their respective fields. While brick-and-mortar stores in Japan attract consumers by providing an irreplaceable shopping experience and the charm of cultural heritage, e-commerce in Japan is popular for its convenience and abundance of choices. The difference between the two models is not only the difference in business model, but also reflects two different life philosophies and cultural backgrounds. In the future, we can learn from the experiential consumption of physical stores in Japan to provide consumers with a unique shopping experience. At the same time, e-commerce platforms can further explore personalized and diversified goods and services to meet the different needs and preferences of consumers.