Recently, the first lantern festival of Chengdu Dong'an Lake International Tourism Resort was grandly held. The Lantern Festival launched in-depth cooperation with Tencent's digital chess project "The Battle of the Golden Shovel" to jointly create a "Trendy Play Park" theme exhibition area to achieve the perfect integration of traditional folk customs and trendy culture. This collaboration is not only an innovative interpretation of the lantern festival culture, but also a new dialogue between digital entertainment and traditional folk customs.
At the lantern festival site, among the ingenious lanterns, the exhibition area of "The Battle of the Golden Shovel" has become a major highlight. The whole exhibition area is like a huge game chessboard, and all kinds of cute lantern images such as the lucky star fat dragon, the New Year feather knight and the "Emperor of Wealth" Tamu, etc., seem to jump out of the game, dazzling. In the exhibition area, various game-themed lanterns and ornaments are scattered, as if leading visitors into a fantasy game world. What's even more surprising is that there are also the classic game characters coser of "The Battle of the Golden Shovel" and the cute New Year fat dragon puppet parade, and the festive atmosphere of the New Year's Lantern Festival is full of flavor, bringing a very unique visual feast to visitors. The different digital game trend elements in several thematic exhibition areas put visitors in a wonderful space where games and reality meet.
Following the Universiade, Dong'an Lake once again set off a new trend of cultural tourism. The first lantern festival not only focuses on traditional charm, but also integrates "fashion, cutting-edge, technology, charm and popularity", aiming to present a unique visual feast for visitors.
The cross-border cooperation between this Lantern Festival and "The Battle of the Golden Shovel" perfectly combines game culture with lantern intangible cultural heritage skills. This innovative move not only brings modern life to the ancient lanterns, but also immerses visitors and players in the sparkling light and shadow, and appreciates the unique blend of tradition and modernity.
*: Dong'an Lake Community.