The plan to bring goods overturned! Huang Shengyi and Yang Zi brought goods to an order, but the sales volume did not meet expectations.
January 16 Japan should be a festive day for the couple Yang Zi and Huang Shengyi. They are invited to participate in the live broadcast, ready to share the joy of the New Year with their fans. However, a series of turmoil caused by the live broadcast not only caused huge economic losses to the entrepreneurs, but also had a negative impact on the image of the two stars.
Ms. Wang, the person in charge of a bacon brand, had high hopes for the live broadcast, and in order to achieve the expected sales effect, she signed a contract with Shanghai Shengchenze Advertising Media *** and prepared bacon products worth 1.7 million yuan.
The contract stipulates that the guaranteed amount of live broadcast sales is 1.4 million yuan, otherwise Shengchenze Media needs to be reimbursed proportionally. However, on the day of the live broadcast, Yang Zi and Huang Shengyi's products only appeared for 2 minutes, and only Qin Junjie improved during the same period, and the sales were dismal, far from reaching the minimum sales stipulated in the contract.
Ms. Wang said disappointedly that she had reported the case to ** and submitted evidence. In addition, more than 60 merchants experienced a similar situation. They paid more than $30 million for the live streaming service, but failed to achieve the minimum sales required by the contract. These merchants believe that Shengchenze Media is suspected of contract fraud and hope to seek justice.
The police officer in charge of the case said that the file had been received and that it was currently in the investigation phase. They said that the results will be available within a maximum of 60 days, and if the result is a criminal case, an investigation will be opened.
Mr. Wang, the person in charge of Shengchenze Media, replied that due to the many emergencies on the scene, the live broadcast on January 16 was invalid. His company's contract with the marketer is not a one-time live stream, and it will continue to organize live streams for the duration of the contract. If the promised sales are not reached during the cooperation period, compensation will be made in strict accordance with the performance of the contract and another proportion. They didn't run away from the problem, and they didn't run away.
As for why Yang Zi and Huang Shengyi were not allowed to live with products of the same structure, Mr. Wang explained that due to unexpected circumstances, there was a problem with the calendar, and the contract did not stipulate that the star and the product had the same period. However, this explanation does not satisfy the merchants. They believe that celebrities, as public figures, should be responsible for the quality and effectiveness of the live broadcast, rather than simply blaming the contract and the unexpected events on the spot.
The live broadcast turmoil not only caused huge economic losses to Mr. Wang and many companies, but also caused a certain negative impact on the image of Yang Zi and Huang Shengyi. As public figures, their words and deeds are always in the spotlight. Whether they were aware of the incident and were responsible for the trader's losses became a point of contention.
Some industry insiders believe that the guests should be responsible for the quality and effect of the live broadcast, while others believe that they are just completing the task according to the contract and do not know the situation behind the scenes.
Merchants hope to increase product sales through the influence of celebrities, but they encounter contract fraud and suffer economic losses; The image of Yang Zi and Huang Shengyi was affected; Platforms need to be more tightly regulated to prevent similar incidents from happening again. We hope that all parties will resolve this scandal as soon as possible and that everything will go smoothly again.