To admit a fact.
Although the market share of Chinese auto brands, or more specifically the penetration rate of new energy vehicles in China, has increased to unprecedented heights, the B-segment car market is still dominated by joint venture brands.
Throughout 2023, not only Camry, Passat, and Magotan dominate the top three all year round, but even the top ten in the sales list will hardly see the shadow of Chinese auto brands.
The B-class car won the world. In the heyday of fuel vehicles, we may not be able to fulfill this conclusion. However, at the moment when new energy vehicles are in full swing, under the premise that the two market segments of 100,000 yuan and more than 300,000 yuan have been completely conquered, the B-class car market of 150,000-250,000 yuan has become a top place for Chinese auto brands.
Perhaps, we will mention this point in time many years later, on January 5, 2024, China's new generation of pure electric flagship sedan Geely Galaxy E8 will be launched. Judging from the current situation, the new car is very likely to become the first disruptor in the B-segment market in recent years from a Chinese car brand.
Why before this, it was difficult for domestic car brands to gain a foothold in the B-segment car market. The answer is very simple, users in the B-segment car market are the most difficult to "serve", they want almost everything, to look good, to be easy to use, to be safe, and now they must also add to be intelligent, while superimposing all of the above, but also to pay attention to **. Condense these user demands into five words, that is, "the car is good and not expensive".
All this is actually a challenge for any domestic car brand in the past.
The product value presentation of Galaxy E8 is to diverge from the two levels of "quality and price" and face the challenges.
On the qualitative level.
Do you want to look good? The Galaxy E8 vividly interprets the beautiful Chinese car.
In terms of exterior styling, the "ripple aesthetics" design is adopted, and the world's first mass-produced integrated luminous front face, tiger yao front face, tiger body, and sunrise taillights are inspired by the six body colors of the "Ten Views of West Lake", which are quite eye-catching; In terms of interior, the Galaxy E8 also follows the oriental aesthetic design, integrating the suspended audio, fragrance, and atmosphere lights arranged on the instrument panel, just like the three pools and the moon in the "Ten Views of West Lake".
In a word, the Galaxy E8 focuses on original design and focuses on highlighting Chinese cultural elements.
Is it going to be easy to use? Geely's global SEA architecture empowers the Galaxy E8 with a front-to-rear axle-to-load ratio of 50:50, coupled with digital virtual tuning technology, and a yaw linearity of 9261% (industry average 81%), elk test score of 82km h, ranking in the top three in the world. As a 5-meter body sedan, its minimum turning radius is 562 meters.
At the same time, based on the scalability of the SEA architecture, the Galaxy E8 four-wheel drive performance version is the first 800V four-wheel drive pure electric sedan in the mainstream market, using high-performance silicon carbide electric drive, dual motor power of 475kW, zero hundred acceleration only needs 349 seconds. At the same time, this version also has 800V fast flash charging, which can last 180km after 5 minutes of charging.
Obviously, in the eyes of Geely Galaxy, the word "easy to use" includes not only driving performance, but also charging performance and other dimensions, directly hitting user needs and market pain points.
Do you want to be safe? Galaxy E8 applies the "Aegis battery safety system", which is a set of four-layer "no blind spot" safety protection system from battery to architecture, vehicle, intelligent control and cloud.
In terms of safety verification, Geely has conducted a number of tests such as temperature shock, damp heat cycling, vibration, mechanical shock, water immersion safety, IP6X, IPX8 and IPX9K, all of which passed the continuous test at one time. Galaxy E8 has passed more than 1,000 high-standard tests of the first vehicle electrical safety protection certification system in China, and has obtained the "No. 001 Vehicle Six-Dimensional Electrical Safety Certification" for China's new energy vehicles.
It is worth mentioning that Geely also announced that it will open the "Geely Global Safety Experimental Center" to all vehicle and parts companies in the industry to share safety technology achievements with peers and reshape the safety standards of new energy vehicles.
Car safety, in Geely's dictionary, is explained as, "Hello is really good".
Do you want to be smart? Galaxy E8's "Galaxy Unbounded Smart Cockpit", all-round immersive interactive experience and AI capabilities have become the two characteristics of the Galaxy Unbounded Smart Cockpit, in addition to mobile phones, drones, satellite interconnection capabilities. Equipped with the world's first 45-inch 8K unbounded smart screen jointly created with BOE, this is the largest and clearest screen in the industry. Under the high-definition screen, the Qualcomm Snapdragon 8295 chip provides computing power support, and the car machine system is equipped with the new Galaxy NOS Unbounded Edition.
It is safe to say that the Galaxy E8 intelligent level has fully reached the current level of 500,000 pure electric smart cars, and at the same time, it also brings the scientific and technological configuration of some million-level brands.
When Galaxy E8 almost fills the dimension of product "quality". At this time, the identity of Galaxy E8 is "mainstream pure electric subversive", and its product significance is to bring real value to users in the mainstream market of pure electric flagship models. However, the mission given to the Galaxy E8 by the times is not only to subvert the current mainstream pure electric products, but also to become a super-replacement for luxury fuel vehicles.
Therefore, "super replacement" is another important identity of Galaxy E8, and the most significant label given to this identity is**.
We know that most of the B-class pure electric cars in the current market are priced at more than 200,000 yuan, such as AVATR 12, Xingtu Star Era ES, etc. The Galaxy E8 directly locks in the mainstream market of 170,000-230,000 yuan, making it almost impossible to find direct pure electric competitors.
However, while similar opponents are difficult to find, the Galaxy E8 has completely broken the previous convention that pure electric vehicles of the same level are higher than fuel vehicles, and has achieved the same level as the mainstream fuel B-class cars. Under the advantages of better performance, higher quality and stronger intelligence, what reason does the Galaxy E8 have to do not do this "super replacement"?
Through the perfect combination of quality and price, Galaxy E8 has the conditions to complete the double kill of the market, both for the pure electric vehicle market and the fuel vehicle market.
In fact, once we really bring out the products one-on-one for comparison, we must also admit a result, everyone is the darling of the times under the light of science and technology, and it is a common phenomenon that each has its own strengths, and it is difficult to form a situation of who absolutely crushes whom.
The Galaxy E8 already has product characteristics that surpass its peers, which is the result of Geely's car-making heritage and long-term values.
However, Galaxy E8 does not intend to rely on this alone to sit firmly in the dual identity of "subversive" and "super-replacement". In fact, perhaps in the future, there will be another key link in the promotion of the Galaxy E8 foundation Changhong - Geely Galaxy Technology Ecology.
For example, in terms of intelligent driving, Geely Galaxy will bring a more powerful "solid-state lidar", and will also bring Galaxy Intelligent Driving 2, which focuses on urban commuting NOA0, the intelligent driving scheme will be the first ride on the Galaxy E8 intelligent driving version, and various functions will be opened within this year.
In addition, in terms of artificial intelligence, Geely has laid out the industry's first full-stack self-developed "AI model" based on the super computing power of Xingrui Intelligent Computing Center iterated to 10.2 billion billions of seconds. Geely Galaxy's "AI Digital Genie" will be launched soon.
In terms of the energy replenishment ecology that pure electric vehicle users are most concerned about, Geely Galaxy will share Geely Group's "thousands of stations, thousands of piles" energy replenishment system, and access to more than 880 charging stations of ZEEKR Energy, covering 137 cities across the country, of which 2,409 are ultra-fast charging piles. Geely has also planned an exclusive "energy park" for Galaxy users, which will reach 300 by 2024. In addition, it has integrated more than 95% of the country's charging resources, covering 330 major cities, and the number of available charging piles has reached 600,000.
"Ecology" means sustainable, renewable, and endless. Because of the existence of the powerful Geely Galaxy technology ecosystem, the Galaxy E8 can be advanced from a pure individual low-level combat to a high-level tactical environment with systematic empowerment.
This is like, in a game environment, Geely Galaxy technology ecology can put a thick armor on the Galaxy E8 to increase its defense; Put on Hot Wheels and increase your teleportation speed; With the Great Golden Knife, it strengthens the attack power as well.
Biology says that organic matter is the basic substance produced by life. Figuratively speaking, Geely Galaxy Technology Ecology is a vigorous body composed of several organic technology products made by Geely, which even gave birth to the Galaxy E8 and has been nourishing the relationship between the Galaxy E8 and users throughout its life cycle. Let the car and people be full of infinite possibilities.
When the grand strategic environment of Geely Galaxy Technology Ecology fully embraces the product characteristics of Galaxy E8, which is "a good car and not expensive", Galaxy E8 has truly achieved the crushing of the joint venture brand at the same level and has a solid super-replacement identity. Of course, it also fully realizes the demand to subvert the current mainstream pure electric products.
Galaxy E8 has come out, and the dazzling product halo will inevitably usher in the contrast between the so-called competing products.
In fact, for the new Galaxy E8, we don't have to do this. As Lin Jie, Senior Vice President of Geely Automobile Group, said: "Everything we do is never directed at others, only users. We must follow the laws of car manufacturing and fight a protracted war. It's not that Zeekrypton is going to stare at Tesla, Geely is going to be staring at BYD, we don't point at anyone. Geely is an open enterprise, and our goal in mind is a bigger market.
The Galaxy E8 doesn't need an opponent, it's just proving itself.
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